how personal branding works for employees and employers
TRANSCRIPT
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BRANDING
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They are talking about it…
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Question #1 : Tell us about yourself?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
Interviews
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Signal #1 : Diligent
Signal #2 : Consistent
Signal #3 : Relevant
Signal #4 : Interesting
Signal #5 : Interested
Employers hear for Brand Signals
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Employers look for Brand Footprints
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just being GOOD
isn’t good enough!
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Dead or Alive?
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Personal Brands
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Conformity Commodity
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Individualism Innovation
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Employer Employee
Personality encourages Contribution
Contribution leads to Engagement
Engagement adds Business Value
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Personal brands
aggregate to
Corporate brands!
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Bringing Publicity & Visibility
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Building Organizational Credibility
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Expands Influence
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Increases Engagement Levels
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Human Connection to Organization
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Steps
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BrandingToolkit
Reference
CV
Portfolio
Step #1 : Build Inventory
V-Card
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Step #2 : Develop a (Brand) Plan
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Step #3 : Craft Your Identity
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Step #4 : Choose the Right Tools & Channels
Online Profiles
PR channels
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Step #5 : Experiment, Measure & Repeat
How to Measure Coming Soon…
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