HOW OUR PRINT ADVERTISEMENT USES, DEVELOPS AND CHALLENGES FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

CHANNEL 4 LOGO: To make our print advertisement look like a professional real media

product we placed the Channel 4 logo in the middle on the right-hand side of the advertisement. Also made parts of the ‘4’ transparent so that it blended into the background. Challenges slightly by matching the colour of the image instead of matching the colour of the banners.

Our print advert:

Real Channel 4 advertisements:

TEXT LAYOUT: Title of documentary and information in the bottom right corner. We put the title of the documentary ‘Can I Take Your Order

Please’ in the largest typeface so that it is the main text focus. Closest font we could get to the ‘Channel 4’ font.

Scheduling information smaller than and underneath the title of the documentary.

Banners in one solid colour for the documentary, tagline and scheduling information.

Our print advert: Real Channel 4 advert:

TAGLINE:

Tagline in top left corner, font smaller than the title but larger than scheduling information.

Banner used, same as the one which it placed with the title of the documentary and the scheduling information.

Our print advert: Real Channel 4 advert:

CHOSEN IMAGE: One dominant image, extreme close up of a magnifying glass

looking into a McDonalds burger to anchor meaning to the documentary.

Using simple Photoshop manipulation, we ‘flipped’ the image and adjusted the ‘brightness’ and ‘sharpness’.

Our print advert:

Real Channel 4 adverts: