Mobile has reprogrammed our brains. How our attitude toward email has changed?

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CyborgA person whose physiological functioning is aided by or dependent upon a mechanical or electronic device

Dictionary.com

The mobile mind shift is the expectation that I can get what I want in my immediate context

and moments of need.

Mobile has reprogrammed your customers’ brains.

mobimoni #MailMyDay Forrester Research

Umbrella

Google Now

mBank

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One-tap access to app’s main feature

One-click unsubscription

LISTLY

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The more the better. The faster the better.

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mobimoni #MailMyDay Apigee, “2013 mobile app behavior survey”

mobimoni #MailMyDay IDC and Facebook – “Always Connected” (August 2013)

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74%of smartphone owners check email on their devices.

Gartner, Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices (2012)

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28%of email users check email only on their mobile device.

My.com E-mail usage research (July 2014)

Reading email is much more common on smartphones than making calls Adobe, ‘2013 Digital Publishing Report: Retail Apps & Buying Habits’

mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)

mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)

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57%Apigee, “Mobile App Behavior survey” (2013)

of smartphone users said that email is a smartphone app they can’t go without - not even for one day.

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74%of email users check emails as first thing in the morning.

My.com E-mail usage research (July 2014)

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56%of email users check emails as last thing before sleep.

My.com E-mail usage research (July 2014)

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63%of email users read emails as during the weekend.

Apsis “The email Barometer, Email on mobile devices” (2013)

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68%My.com E-mail usage research (July 2014)

of email users want to know about new messages in the moment they hit their mobile Inbox, so they turn on push notifications.

So… we do really love mobile email, huh?

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45%of email opens occured on mobile, 36% on desktop and 19% in a webmail client.

Adestra “Top 10 email clients” (March 2015)

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54%Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)

faster from phones than from desktop. Average reply time from mobile: 28 minutes. From tablets: 57 minutes, from desktops: 62 minutes.

mobimoni #MailMyDay

60%Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)

shorter from phones than from desktop. Average length on mobile: 20 words. From tablets: 27 words, from desktops: 60 words.

Mobile email etiquette, Mashable

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Inbox 0?

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Stewart Butterfield

the founder of Slack

unread emails: 16,000

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Email overload

mobimoni #MailMyDay

Email2015: 108.7 billion emails sent and received per day 2018: 139.4 billion emails sent and received per day

Radicati Group

mobimoni #MailMyDay LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015)

RE: RE: Very important findings on very important issue

RE: RE: RE: Very important findings on very important issue

RE: RE: RE: RE: Very important findings on very important issue

RE: RE: RE: RE: RE: RE: Very important findings on very important issue

RE: RE: RE: RE: RE: RE: RE: RE: RE:… = Corporate tapeworm

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1/3McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies (2012)

of our workweek is needed to manage all emails.

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As the email load increases, users reply to a smaller fraction of their emails.

Yahoo, Evolution of Conversations in the Age of Email Overload (April 2015)

Inbox

x.ai

Checking work email out of hours can dramatically increase your stress level.

Answering work emails at night makes you bad at work the next day.

mobimoni #MailMyDay

62%Pew Research Centre American Trends Panel survey (October 2014)

of smartphone owners have used their phone to look up information about a health condition.

1. Wypisujcie się z newsletterów.

2. Komunikację firmową prowadźcie przez inne kanały.

3. Usuńcie klienta poczty ze swojego ekranu głównego na telefonie.

4. Wyłączcie notyfikacje w aplikacjach pocztowych. I innych :)

5. Powstrzymajcie się przed sprawdzaniem majli wieczorami i w weekendy.

6. Włączajcie tryb samolotowy w nocy.

7. Zmieńcie treść autoresponderów.

8. Rest more! Without smartphone, obviously :)

We did get crazy.

mobimoni #MailMyDay

How to survive in the era of email overload?

1. Unsubscribe from all marketing emails.

2. For internal communication move to other apps.

3. Move the email icon to the nested group on the last page.

4. Turn off notifications in email app. And other apps :)

5. Do not check email at the evenings and during weekends.

6. Turn on airplane mode for the whole night.

7. Change your autoresponder template & delete all emails after long absence.

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Good luck!

mikowska.monika

We are mobee dick. Monika MikowskaMOBILE UX DESIGN STUDIO

mobeedick.com

The fastest way to reach me is via Messenger:

1. emailmonday.com/mobile-email-usage-statistics#industry

2. pewinternet.org/2015/04/01/chapter-one-a-portrait-of-smartphone-ownership/

3. fortune.com/2015/04/28/why-cant-we-kill-email/

4. mobilemarketingwatch.com/infographic-understanding-consumer-email-behavior-43374/

5. linkedin.com/pulse/mailowy-ping-pong-człowiek-człowiekowi-mailem

6. mashable.com/2014/11/17/mobile-email-etiquette/

7. dailymail.co.uk/sciencetech/article-2619204/Step-away-phone-Using-mobile-answer-work-email-hours-dramatically-increase-stress-levels-researchers-warn.html

8. fastcoexist.com/3025452/answering-work-emails-on-your-phone-at-night-makes-you-bad-at-work-the-next-day

9. medium.com/@invoker/why-you-should-declare-email-bankruptcy-558336dff723

Sources of inspiration and good reads:

mobimoni #MailMyDay

1. Slide #16: www.flickr.com/photos/96844815@N03/12151053064/

2. Slide #24: Print screen from movie ‘How to ditch email’, Fortune.com

3. Slide #33: Businessinsider.com.au

4. Slide #34: Fortune.com

5. Slide #37: www.flickr.com/photos/82394503@N00/8488950779/

6. Slide #38: www.flickr.com/photos/32836640@N02/16731512672/

7. Slide #39: www.flickr.com/photos/32836640@N02/16427026175/

8. Slide #40: www.flickr.com/photos/32836640@N02/10307557965/

9. Slide #41: www.flickr.com/photos/32836640@N02/12459496043/

10. Slide #46: www.flickr.com/photos/47506186@N02/16874138625/

11. Slide #47: Fastcoexist.com

Photo’s sources:

mobimoni #MailMyDay