how online crowdfunding is going to change the real estate landscape

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How Digital Innovation like Crowdsourcing is going to Change the Real Estate Landscape Georg Chmiel CEO/Managing Director of iProperty Group Ltd (ASX: IPP)

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EPIC | Asia's First Crowdfunding and Property Investment Expo Key note 3: “How Digital Innovations like Crowdfunding is Going to Change the Real Estate Landscape” by Mr Georg Chmiel

TRANSCRIPT

Page 1: How Online Crowdfunding is going to Change the Real Estate Landscape

How Digital Innovation like Crowdsourcing is going to

Change the Real Estate Landscape

Georg ChmielCEO/Managing Director of iProperty Group Ltd (ASX: IPP)

Page 2: How Online Crowdfunding is going to Change the Real Estate Landscape

2

Georg Chmiel - background

21 years of experience in financial services, online and real estate

Page 3: How Online Crowdfunding is going to Change the Real Estate Landscape

3

iProperty Group Limited

Page 4: How Online Crowdfunding is going to Change the Real Estate Landscape

4,000,000 Unique Visitors per month700,000 Leads per month

1,000,000 Contacts in Database500 Developer Clients

27,000 Agents in Asia and 5,000 overseas

Page 5: How Online Crowdfunding is going to Change the Real Estate Landscape

5

How Digital Innovation like Crowdsourcing is going to

Change the Real Estate Landscape

Page 6: How Online Crowdfunding is going to Change the Real Estate Landscape

TEMPORA MVTANTVRNOS ET MVTANTVR IN ILLIS

Page 7: How Online Crowdfunding is going to Change the Real Estate Landscape

Space Brands Cocktails on Tap Equal Rights for Men

Google GlassEtiquette

Minimoons Needle freeVaccines

Page 8: How Online Crowdfunding is going to Change the Real Estate Landscape
Page 9: How Online Crowdfunding is going to Change the Real Estate Landscape

Times are changing and we are changing with it

People Digital InnovationChange

Page 10: How Online Crowdfunding is going to Change the Real Estate Landscape

Times are changing and we are changing with it

Social Media

People Digital InnovationChange

Page 11: How Online Crowdfunding is going to Change the Real Estate Landscape

Digital Innovation

Times are changing and we are changing with it

Social Media

Is not about Media or Digital

It is about Social (People)

Using the online networks to get things done in the real world

Using the internet to get off the internet

People Change

Contemplative

Computing

Page 12: How Online Crowdfunding is going to Change the Real Estate Landscape

What is real estate about?

Real estate is not just about propertiesbut about people.

Sir Leslie Hooker Reputation (Trust)ReliabilityResults

Page 13: How Online Crowdfunding is going to Change the Real Estate Landscape

The parties involved …

Intermediary(Agent)

BuyersRenters

Developers

Funding

LandlordsVendors

Properties

Page 14: How Online Crowdfunding is going to Change the Real Estate Landscape

iProperty’s Role

Reputation (Trust)ReliabilityResults

Page 15: How Online Crowdfunding is going to Change the Real Estate Landscape

The Real Estate Ecosystem

Intermediary(Agent)

BuyersRenters

Developers

Funding

LandlordsVendors

Properties

Page 16: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Buyers and Renters

BuyersRenters

Demand changing RentvestorPurchase off plan (new properties)Green livingDemographic changes

Work life balanceGeographic independenceFamily structures change

Highly sophisticated / informed buyersand renters

Know Property and LocationKnow Agent / Developer / Landlord / Vendor

Rise of global investment portfolio

Page 17: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Buyers and Renters

BuyersRenters

Highly sophisticated / informed buyersand renters

Know Property and LocationKnow Agent / Developer / Landlord / Vendor

Page 18: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Buyers and Renters

BuyersRenters

Highly sophisticated / informed buyersand renters

Know Property and LocationKnow Agent / Developer / Landlord / Vendor

Page 19: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Buyers and Renters

BuyersRenters

Rise of global investment portfolio

Properties

Shares

Page 20: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Buyers and Renters

BuyersRenters

Rise of global investment portfolio

Page 21: How Online Crowdfunding is going to Change the Real Estate Landscape

The Real Estate Process

Properties

Tailor the supplyResearch - Building matches demandResearch - Cost of LivingImproved SaleabilityHouse automation

Research on demographic changesProfessionMigrationAffordability

Page 22: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Agents and Sellers

Developers

LandlordsVendors

Know Buyer and Renter online reputation

Online Advertising more efficient and effective

eAuctions

Direct salesPrice dependentCategory dependentType dependent

Database marketing

Intermediary(Agent)

Page 23: How Online Crowdfunding is going to Change the Real Estate Landscape

Database Marketing

Page 24: How Online Crowdfunding is going to Change the Real Estate Landscape

Database Marketing

Page 25: How Online Crowdfunding is going to Change the Real Estate Landscape

Database Marketing

Page 26: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Agents and Sellers

Developers

LandlordsVendors

Know Buyer and Renter online reputation

Online Advertising more efficient and effective

eAuctions

Direct salesPrice dependentCategory dependentType dependent

Intermediary(Agent)

Page 27: How Online Crowdfunding is going to Change the Real Estate Landscape

Changes for Funding

BuyersRenters

Funding

Commoditisation of traditional FundingComparability of Home LoansLowering of transaction costs

Crowdfunding

Page 28: How Online Crowdfunding is going to Change the Real Estate Landscape

Is crowdfunding really new?

Macro (no) – Micro (yes)

Share market

REIT vs. Crowdfunding

Page 29: How Online Crowdfunding is going to Change the Real Estate Landscape

CrowdfundingREIT (Real Estate Investment Trusts or Funds)

Allocated proportionally to all assetsMore controlled by fund manager / trusteeHigher management fees

CrowdfundingLow investment amounts ($100)Lowers transaction costsAllocates to 1 or many assetsMore targeted, more controlled by investorBetter automated (one platform)“Community of Interest”

Page 30: How Online Crowdfunding is going to Change the Real Estate Landscape

Crowdfunding in RE