how okc cpas manage multiple social media accounts (slideshare)

Courtesy of Emsco Solutions

http://www.ITGuideforOKCCPAs.com

How OKC CPAs Manage Multiple

Social Media Accounts

http://www.itguideforokccpas.com/

Sponsored by http://www.ITGuideforOKCCPAs.com

Like most professionals,

you may be finding it difficult

to juggle posts and updates

on sites such as:Ron Vaughn Solutions Specialist



• LinkedIn

Ron Vaughn Solutions Specialist



• Facebook




• Twitter




• Google Plus




• YouTube




Here are some ideas for

Oklahoma City CPAs

and accountantsRon Vaughn

Solutions Specialist



which could alleviate the

stress of keeping up with

posts and updates on

multiple channelsRon Vaughn Solutions Specialist



Long Form Content




Best practice is to publish

your thought leadership

on your own website

which you controlRon Vaughn Solutions Specialist



Your blog should have

original, long form content

which is updated at least

twice each weekRon Vaughn Solutions Specialist



Make sure to use tools

like HootSuite to easily

share the blog posts across

multiple channels, Ron Vaughn Solutions Specialist



either on a real-time

or scheduled basisRon Vaughn




Balance Text and Images




Make sure the posts

provide thought leadership

on accounting practices and

are supported by graphicsRon Vaughn Solutions Specialist



like charts, graphs,

and other relevant imagesRon Vaughn




LinkedIn’s SlideShare platform

has gained a lot of tractionRon Vaughn




as a way to provide

a highly share-worthy way

to educate clients and

prospects on your expertise

and servicesRon Vaughn




Don’t Try to Be Everywhere




Your CPA firm can prioritize

the social media channels

where you post and share

your contentRon Vaughn Solutions Specialist



Experts say, that most

accounting professionals

take to LinkedIn, Facebook,

and Twitter for their preferred

social media channelsRon Vaughn




There are trends though

towards Google+

and YouTube due to the

engagement rates resulting

from video contentRon Vaughn




The Right Tools for the Job




There is no shame for CPAs

who use scheduling tools

like HootSuite or

Sprout Social to schedule

social media content Ron Vaughn




and listen to what clients

or prospects are saying

about their firms or their

servicesRon Vaughn Solutions Specialist



In fact it’s highly encouraged

to try and watch each

social stream separatelyRon Vaughn




While it’s important to post

with some regularity,Ron Vaughn




it’s even more important

if someone sends you a

direct message on social

media, in a positive

or negative way,Ron Vaughn




to respond in a timely

and effective mannerRon Vaughn




Just don’t feed the trolls




If you are being aggressively

called out by a detractor

for questionable reasons, Ron Vaughn




either report the account

or evaluate their influence

based on how many followers

they have and who their

followers areRon Vaughn




Delegate responsibility

to your colleagues

to add their voices

to the conversationRon Vaughn Solutions Specialist



What strategies have

you used to keep your

social media posts regular,

build a following, and listen

to your target audience?Ron Vaughn




Tell us about it in the

Comments section belowRon Vaughn



Copyright © Emsco Solutions

Learn How to Maximize Your

Company’s Value and

Improve Efficiency

with the Right Technology

Download Your Free

Information Technology Guide for

Oklahoma City CPAs Now at http://www.ITGuideforOKCCPAs.com
