how not to screw up with qr codes - at teacamplondon
DESCRIPTION
A quick presentation to the UK Government meetup - #teacamp http://teacamp.co.uk/2012/06/teacamp-14-jun-2012-qr-codes/TRANSCRIPT
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Who Am I?● Terence Eden● Mobile Internet Consultant with 9 years
experience in Mobile Web● QR strategist for Museums, Government
departments, Network Operators, Advertisers... and now you!
● Read my blog● http://shkspr.mobi/blog/
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What's a Barcode?
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What's a 2D Barcode?
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What Is A QR Code?● Free and Open Standard
● Can hold URLs
● (and much more)● Quick and easy to scan
● Works on all cameraphones
● not just “smartphones”● Free apps for all platforms
● http://GetReader.com
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Myth
No one is using QR codes
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QR Codes Are Everywhere
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Printed on anything
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In all sorts of places
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Myth
No one is scanning QR codes
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HAHAHAHAHAHAHA!!!!11!!
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Rail Tickets
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Qrpedia – 6 Months
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Myth
QR Codes can only contain a URL
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Any Form of (UTF-8) Data● Text
● Hello World
● URL● http://shkspr.mobi/blog/
● Phone Number● tel:+447717512963
● Email Address● mailto:[email protected]
● SMS● smsto:+447717512963
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Myth
It's easy to damage a QR code
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Error Correction
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Myth
QR Codes look boring
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Only if you are boring
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● http://ming-ling.livejournal.com/164215.html
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Myth
It's really complicated and expensive to
generate QR codes
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How To Generate QR Codes● Websites
● http://code.google.com/apis/chart/docs/gallery/qr_codes.html
● Services● http://www.swetake.com/qr/qr_cgi_e.html
● Computer Programs● http://fukuchi.org/works/qrencode/manual/index.html
● Open Source● https://github.com/edent/QR-Generator-PHP
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The Ten Commandments
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I
Your QR code shall be large enough and clear enough to scan easily
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II Minimum Data● http://www.youtube.com/ vs http://youtu.be/
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III Mobile Friendly● Respect the user● Not everyone has a phone as awesome as
yours● Pay Per MB is still common● How fast is the mobile internet abroad?● How fast is the mobile internet at home?● How fast is the mobile internet at work?
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IV International
I18n – Can all your customers speak English?
+44 – Will any of your customers be calling from abroad, or have a foreign SIM card?
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V Multi-Platform
What %age of stakeholders have an iPhone?
Do you know your demographics?
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What Not To Do
http://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html
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VI Statistics● Part of your existing analytics● Mobile specific
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VII CTA● How do you tell people to scan?● What incentives can you give them?● What's contained in the code?
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VIII Testing● Test● Test on another phone● Test on a dozen phones● Test in different network coverage● Test alternative MNOs● Test in various lighting conditions● Test after the code has got damaged● Test in physical location
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IX Usefulness● Why are you doing this?● What will your customers get out of this?● How do you know if you have succeeded?
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X Can They Be Scanned?
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Considerations● Are staff trained?● Is everything mobile friendly?● Why are you creating them?● How are they monitored?● What is the decommissioning process?
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Thank [email protected] - http://shkspr.mobi/blog/ - @edent
+44 7717 512 963