how not to fail at social media (csia 2013)

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how not to FAIL at SOCIAL MEDIA by Jon DiPietr SUCK INTERNET MARKETING

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Page 1: How Not to Fail at Social Media (CSIA 2013)

how not to FAIL at SOCIAL MEDIA

by Jon DiPietro

SUCK

INTERNET

MARKETING

Page 2: How Not to Fail at Social Media (CSIA 2013)

Jon DiPietroEmail:[email protected]

Twitter:@JonDiPietro

Blog:domesticatingit.com/blog

Page 3: How Not to Fail at Social Media (CSIA 2013)

what’s the PROBLEM?

Page 4: How Not to Fail at Social Media (CSIA 2013)
Page 5: How Not to Fail at Social Media (CSIA 2013)

Sirocco the Kakapo from Department of Conservation on Flickr

Page 6: How Not to Fail at Social Media (CSIA 2013)

what does SUCCESS look like?

Page 7: How Not to Fail at Social Media (CSIA 2013)

#like 2 by misspixels on Flickr

Page 8: How Not to Fail at Social Media (CSIA 2013)

how does one avoid FAILING?

Page 9: How Not to Fail at Social Media (CSIA 2013)

Analytical

Creative

Page 10: How Not to Fail at Social Media (CSIA 2013)
Page 11: How Not to Fail at Social Media (CSIA 2013)

ten ways to avoid FAILINGat social media…

Page 12: How Not to Fail at Social Media (CSIA 2013)

1. “Tactics without strategy is the noise before defeat”

Art of War by nbarreto on Flickr

Page 13: How Not to Fail at Social Media (CSIA 2013)

2. Don’t be a bragger

Page 14: How Not to Fail at Social Media (CSIA 2013)

3. Don’t be diabolical

Dr Strangelove from tsmall on Flickr

Page 15: How Not to Fail at Social Media (CSIA 2013)

4. Don’t be a control freak

Page 16: How Not to Fail at Social Media (CSIA 2013)

5. Don’t herd cats

Dead End by monstersweare on Flickr

Page 17: How Not to Fail at Social Media (CSIA 2013)

6. “Strategy without tacticsis the slowest route to victory”

Art of War by nbarreto on Flickr

Page 18: How Not to Fail at Social Media (CSIA 2013)

7. Don’t be boring

Bored… by Saxsbiker on Flickr

Page 19: How Not to Fail at Social Media (CSIA 2013)

8. Don’t be robotic

Page 20: How Not to Fail at Social Media (CSIA 2013)

9. Don’t be long-winded

Page 21: How Not to Fail at Social Media (CSIA 2013)

10.Don’t be repulsive

Page 22: How Not to Fail at Social Media (CSIA 2013)

ten ways to avoid FAILINGat social media…

1.Tactics without strategy is the noise before defeat2.Don’t be a bragger3.Don’t be diabolical4.Don’t be a control freak5.Don’t herd cats6.Strategy without tactics is the slowest road to victory7.Don’t be boring8.Don’t be robotic9.Don’t be long-winded10.Don’t be repulsive

Page 23: How Not to Fail at Social Media (CSIA 2013)

Jon DiPietroEmail:[email protected]

Twitter:@JonDiPietro

Blog:domesticatingit.com/blog