how non profits use tableau to affect social change
DESCRIPTION
Presentation given at Seattle Tech4Good, October 2014, showing how non profits use Tableau to analyze their cause, optimize fundraising, share their message, and mobilize advocatesTRANSCRIPT
How Non Profits Use Tableau to Affect Social
Change
@DataRemixed
1.Analyzing their cause2.Optimizing fundraising
3.Sharing their message4.Mobilizing advocates
• SHORT DEMO – Where are non profits in the U.S.?
How Non Profits Use Tableau Public to Affect Social Change
1. Analyzing their causeSC Campaign: Lowering Teen Pregnancy
https://www.youtube.com/watch?v=SlmwDhrpcqo
2. Optimizing fundraisingInterface: Strengthening children & families
Direct Mail Campaigns
GeographyWhich cities and zip codes are yielding positive results? Which cost more than they return?
Donation HistoryDoes it matter when they donated last? Are lapsed donors worth sending to?
Donor TypeDo individuals or businesses respond more often? When they respond, which give more?
3. Sharing their message
global hunger
the environment
local prosperity
Free software to quickly create and share interactive data graphics on the web
How does it work?
Data Connect Visualize Publish
Data in Excel, CSV,
Access
Point Tableau Public to
data
Create interactive dashboards
Embed in your website and
share via social media
Fighting Global Hunger
Sharing the IFPRI message
Nilam PrasaiData Curator,
IFPRI
http://www.ifpri.org/tools/2014-ghi-map
Tableau Public enables “Revizzing”
Michael MixonBlogger, Pixel
Drifter
http://mixpixviz.blogspot.com/2014/10/looking-deeper-at-hunger.html
Accelerating the Transition to Clean Energy
Sharing the CSE message
http://energycenter.org/programs/self-generation-incentive-program/
program-statistics
http://energycenter.org/clean-vehicle-rebate-project/rebate-statistics
Promote WA economic prosperity & quality of life
Sharing the WaBA message
http://www.wacatalyst.org/data-viz-job-growth-in-puget-sound-2000-
2013/
http://www.wacatalyst.org/data-visualization-obesity-in-washington-
state-counties/
4. Mobilizing Advocates
People believe in your cause. They have skills. So…