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The features of Google adwords is constantly changing and along with it are its use. In order to be on top of your game and become an adwords certified individual you also need upgrade and update your knowledge of adwords. We already learned and understood the use of Adwords keywords tool and adwords match types in previous articles. So, here we are going to have an adwords review based on how to use negative keywords.

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What The Heck Is A Negative Keyword?

First, let us get to know what negative keywords are. This is a type of targeting option for keywords, which some also refer to as a pay per cost (PPC) match type, that helps you to strain certain terms or phrases out of your advertisement. This means that some users are selectively filtered out because of these certain terms that you have specified which you believe is not related to your business.

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Adwords Help Please!

To better understand, let’s take for example that I am a seller of baby clothes and are looking for the best adwords strategy which will give me a higher ROI for my adwords campaign. The screenshot below, on the left side shows me keyword ideas related to baby clothes. If you look deeper, there are keywords that are not useful to me since my niche is baby clothes and yet keyword ideas for kids, toddlers and even hats are showing up. So, can I exclude these words? Yes, you can and that’s where negative keywords come in.

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So you can see from the above screenshot that with the help of negative keywords, you easily weed out words that are not relevant to your business or targeted keyword ideas.

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The next question in this adwords help article is how does one use negative keywords in your adwords campaign? It’s a bit complicated, but if you just follow the steps below it will become easier.

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The First Step That Gets the Money Rolling

First off, you have to do keyword research first and define the keywords that you want to include in adword campaign. Just like what I did on the above screenshot. Also, scrutinize the keyword ideas that the keyword tool gave you; from here you would have an idea of what words that you want filtered out. In the example above, based on the first search (w/o negative keywords) I saw search terms like: cheap, kids, toddlers and hats—which I don’t want my site to show up in.

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The first part is the crucial point where you need to identify key terms that you feel will not add value in your campaign. Consequently, if you identified negative keywords wrongly it may have corresponding consequence on your adwords campaign, especially your ROI.

Even if you already have an adwords campaign ongoing, you can still add negative keywords and you still need to go through step one.

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You Are Now an Adwords Certified Individual

The next step is to add your negative keywords in your adwords campaign by logging in to your Google adwords account and opening up the specific campaign where you’re going to add the negative keywords. Scroll down the page, click on the negative keywords and then click add.

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Once you have clicked add, a new box will open where you can add one negative keyword per line. Once done, click save and your negative keywords are now incorporated in your adwords campaign.

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Congratulations! You are now a knowledgeable adwords certified individual who got adwords help from us without even paying for an adwords consulting fee!

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