Geoff RobertsCEO Democrata

How music, data, and technology help us get closer to the consumer

Get me product type 3426 (forerib of beef)

Here’s your product type 3426 (forerib of beef)

Get me music with genre ID ‘classicalMusic’

Here’s music with genre ID ‘classicalMusic’

• Fully automated• 24/7• High volume• You can’t hire enough people to check the content• You can fix some using automation• Even then, you still can’t fix all of the errors• The labels don’t think it’s their problem• It ruins the user experience• Results in loss of sales• Increase headcount requirements and cost• Makes it very hard to engage users, you have to work

10 X as hard just to stay afloat.

He who loves practice without theory is like the sailor who boards ship without rudder and compass and never

knows where he may cast.

(Leonardo da Vinci)

Or, you have to have analytics in place in order to form your strategies.

(Me)

£65 Million Euros per year in savings

Too many Just enough

1. Microphone audio

2. Cell Radio location (100m-10km)

3. Bluetooth location (10-50m)

4. WiFi location (25-100m)

5. GPS location (3-10m)

6. Camera video

7. Light light

8. Accelerometer motion/force

9. Gyroscope angular motion

10. Temperature temperature

11. Pressure altitude

12. Carbon Monoxide air quality

SENSO

RS

Locations automatically entered into your calendar.

1. Where is A, B2. Can you work out how they get from

one to the other? 3. What else do you know from this?

1. Identify a piece of music2. Identify similar sounding music3. BPM, Key, Vocalist Gender, Mode, Time sig

DSP

1. Open phone microphone remotely 2. Identify car from engine note

3. I’ve now got a demographic profile….

Billboards that look back…

The future?For People• Predicting things based on your context.• Making your life MUCH easier, less input, lots more relevant output.• Adaptive, self learning experiences & technology.• More control over the actual value of your data.• Greater transparency of government and how it operates

For Business• Predicting outcomes, including revenue, with real accuracy.• Insight about competitors at prices you can afford and that levels the playing field.• Lots of companies who sell but don’t analyse data will go to the wall.• Some sectors will go through massive changes, transforming end to end operations,

improving efficiency, reducing costs and risk. (There will be tears…).• Greater transparency of how businesses operate (more tears).

Thank You