how much is a good serious game costing?
DESCRIPTION
With those documents Succubus Interactive wish to educate the market’s actors to what is considered the good practices; the main objective still being the consolidation of the serious game position in France and Europe.TRANSCRIPT
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How much is a good serious costing?
Serious Game Expo, 22nd of Novembre 2011
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About the authorFounder of Succubus Interactive
• Serious games’ pionneer in France
• Several dozens of games dedicated to the professionnals
• Blog’s editor (non commercial) : www.jeuxserieux.fr
• Editor of the serious games manifesto (available for free on the blog)
• Viadeo and LinkedIn hubs’ animator
• Best French Serious Game 2010
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About the author
Key account customers• ERDF• Ministry of Industry• Orange• Symantec• Building French Federation• Manpower
Partners• Micropole• Paraschool• Syfadis
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1. Serious Games 101
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What objective?
Maximum simplification of message transmission:
• Fun• Easy• Comprehensible• …
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Positioning
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Which uses?
Three categories
• Training - evaluation
• Information – consciousness raising
• Promotion - marketing
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Which games?
• Story / Scenario
• Strategy / Management
• Aim / Skilfulness
• Action / Reflexes
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2. Business model / ROI
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Business model• Investment between 20K€ and 200K€ Dependant of the quantity of content and of the desired quality. Other important factors : type of game and used technology.
• As for now only few developers have managed to sell serious game “on shelves”
• Sold-to-Party let their serious game available for free:– Within their company (formation, sensitisation campaign)– Outside their company (communication, promotion, recruitment)
• Return on investment varied and function of serious game’s type
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3. Understanding what is a GOOD serious game
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Check the content
• Sharpness of the message
• World an scenario fullness
• Liberty of action
• Fun
• Quality of design
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The 6th ingredient
Games’ effectiveness
• Teaching serious games Performance
• Marketing serious games Spread
• Sensitisation serious games Exposure time
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4. How much does it cost?
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Provider’s answer
• Price += Development x nb days • Price += Graphic design x nb days • Price += Sounds x nb days • Price += Game design x nb days • Price += Teaching method x nb days • Price += Project management x nb days • Price += …
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Simpler...
Price =Type of game
x( Technology
+ Quality
+ Length )
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EurekaPrice = J x (T + Q + L)
J // Type of gameSkilfulness / Aim J = 4000€Reflection / strategy / management J = 6000€Scenario J = 8000€Action J = 10000€
T // EXISTING TechnologyFlash 2D T = 0Flash 3D or boosted T = 13D Engine T = 2 (+ licence cost)Bad technology T = 3 (+ licence cost? very bad techno)
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EurekaPrice = J x (T + Q + L)
Q // QualityOptimisation Price Q = 0Good value for money Q = 1Best quality Q = 2
L // LengthFor every “one-use gaming hour” L += 1
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Cost “per hour”
Storytelling J = 8000€Succubus Technology T = 1Good value for money Q = 11 gaming hour L = 1
Cost = 8000 x (1 + 1 + 1) = 24000€
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Ma Cyber Auto-Entreprise
Storytelling + management J = 8000€ + 6000€Succubus technology T = 1Good value for money Q = 14 gaming hours L = 4
Budget = 14000 x (1 + 1 + 4) = 84000€