The worlds First Social MediaCET For Opticians

How much do we already know about digital media?

How successful communication improves patient understanding of eye exam & dispensing

process

Using Video to communicate your message

http://www.youtube.com/watch?v=HhxY04Qk98k GoodLooking Optics

http://www.youtube.com/watch?v=SmxXyhF__8Y Specsavers

How effective is the platform

How to evaluate commutation using social media

Aim to use social media to communicate effectively with patients

List the commutation blocks common in social media

1. Patient/practice not even on Social Media

2. The patient does not know how to use it properly

3. The practice does not know how effective Social Media is

4. You do not know how to target your audience online

5. You may be using the wrong platform for the wrong message – FIND THE BEST PLATFORM FOR YOUR BUSINESS!

Measure the amount of understanding of social media and how to engage digitally

1. Communication tool – these platforms were not created just to sell

2. Engagement – this is a 3-step process; “Know me, Like me, Follow me.”

3. Golden Rule of Social Media – be Entertaining, be Engaging, and be Informative

4. Be likable! Humanization is key to making any business social

5. Understanding the etiquette of each platform

Aim to use social media within professional codes of conduct

Learning objectives:

1. Identify 3 key communication styles

2. List the commutation blocks common in social media

3. Measure the amount of understanding of social media and how to engage digitally

4. Aim to use social media to communicate effectively with patients

5. Aim to use social media within professional codes of conduct

Audience Questions for discussion sections:

1. What are three communication styles?

2. How can you avoid communication blocks?

3. How do you engage on the digital landscape? What are the main social media platforms and

4. Name 5 ways to use social media to get an optical message across? What are the key phrases to get your messages across?

5. How should we act professionally on our optical and private social media

6. What are their strengths?

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Optician Digital Marketing