How Mobile will help the travel industry in 2015-16

Mobile technology has been driving the travel industry and changed the way the agencies are

operating for some time now. In the year 2015-2016 this industry is expected to be influenced

and directed to a large extent by the ways of travel mobile apps and travel technology solutions

evolves further. With the advent of 3G mobile internet almost 0.7 billion people are accessing

internet currently across the globe. People are leaving desktops and making fast travel

reservations over androids and tablets. 300 million mobile bookings were recorded in a report

alone in United States. Latin American nations or Asian and European countries have shown

similar trends too in regards to mobile bookings. People sit back in their couches, browse and do

the bookings over mobile rather than using laptops and desktops, which are being accessed still

for mainly hotel bookings.

Searching and booking through mobile: As people keep switching their phones in order to

enjoy and reap the benefits of fast technology, their modes of browsing and selecting gets

changed rapidly. Easy methods of hotels booking software and tour & travel software packages,

or even airlines have facilitated customers to take better and quick decisions. In the year 2012

travel industry related bookings comprised of 7%, in 2013, it took a big leap to 20% and in 2014

the figure was occupying a chunk of 40% of total bookings. This year 2015 can now see a

massive rise. No one can predict the time when the technology may reach its saturation point but

most players in the travel industry are trying to design and utilize mobile technology to reach out

to as many varieties of customers as possible. 63% of the executives engaged in airline industry

feel that customers’ engagement improvement has been achieved mainly due to mobile

technology. Due to mobile technology touch point engagement of consumers with individuals or

organization have increased. For additional information a consumer can contact both via online

or offline mode. This has led to the creation of dynamic customer profiles and typesets by the

travel companies. This in turn can be used by the travel agencies to develop personalized

messages and services and market the same to customers at a later date.

Sharing with a tinge of local flavor is the order of the day: At best price and without

compromising home like comfort, travelers are now flocking to options of local home stays and

people based home sharing. Airbnb is right now one of the biggest players in the arena of home

stays. With location based technologies mobile apps are giving the option to people from where

they can not only choose their sharing on the basis of “where” and “what price” but also with

“whom”. A trend has been developed with evolution of mobile technology where travelers

recognize the essence of sharing and experiencing moments. Through “Shareyourmeal”, “Peer-

to-Peer” or “Cookening” locals are getting an opportunity to showcase and give a taste of local

flavor to travelers all across the globe. In order to experience lifetime moments, one need not

own it.

Notifications and seamless transition: From airport to the time of boarding flight, lobby of

hotel to hopping on tricycles, cabs or boats, people will depend and expect receiving

notifications in order to remain alert at every stage of their travel. In San Francisco airport,

travelers can receive location specific alerts which have been enabled by nearby Bluetooth

sensors of low frequency..

Modes of payment: the conventional net transfer, credit cards and debit cards will be soon

challenged as methods like Apple Pay, Masterpass, Google Wallet and Paypal will dominate the

travel industry. It is headache to carry credit cards as proof in hotels for making transactions

earlier with the same card. Commission or payment fees of credit card add to the woes of

travelers. With evolution of mobile technology it will be easy to track the payments time to time,

which is extremely essential during business planning and business tours.

Address:

QuadLabs Technologies Limited

720, JMD Megapolis, Tower B,

Sohna Road, Sector 48,

Gurgaon 122018, Haryana, India.

Phone: +91 9560509246, +91 124 663 699

Web: http://www.quadlabs.com

Email: marketing@quadlabs.com