how mobile trends are changing events & conferences
DESCRIPTION
“Is there an app for that?” is quickly becoming a popular question as people are now spending more time daily in apps than on websites. Your attendees aren’t just hoping for an event app–they’re expecting one. Find out how a mobile app can help your event go above and beyond everyone’s expectations. What’s in it for you: • Important mobile trends and how they’re affecting conferences • New benefits for attendees, speakers, exhibitors, and sponsors • More effective ways to develop, improve, and promote your event • See how a CrowdCompass app works Sign up for new webinars at http://www.crowdcompass.com/conference-app-webinars/TRANSCRIPT
Conferences Going Mobile 2012 Trends
Are you prepared to make your event more popular?
About Me
• 8 years in the Event Technology Industry• SVP of Sales & Marketing for CrowdCompass• @MatthewDR and @CrowdCompass• [email protected]
My PassionMaking events more popularby creating engaging experiences through mobile apps.
Where to Start?
List Your Goals
?
Mobile Conference Apps
Conference apps 1.0vs.
Where we’re heading
Understand the Options
Native vs. Web Dependent
Inspire Attendees
Inspire Attendees
In 2010, more people bought smartphones than PCs.
More than 80% of meeting professionals use smartphones, yet only 9% of planners use mobile apps for their meetings.
Mobile Social Media Numbers are on the Rise• Facebook: Out of 900 million active users, 500 million are mobile (up 58%)• Twitter: 13.4 million are mobile (up 75%)• LinkedIn: 5.5 million are mobile (up 69%)
Leverage Speakers
Leverage Speakers
Mobile phone users with Internet access average over 700 social connections.
Speakers are visible to the social network of each attendee.
Engage Exhibitors
Engage Exhibitors
In April of 2011, Gartner stated that a gamified service for customer retention will become as important as Facebook, eBay, or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified app.
In-app games drive interaction and increase leads.
Deliver for Sponsors
Deliver for Sponsors
In 2011, mobile advertising tripled in volume to 1.6 billion. Experts don’t see this slowing down.
The number of messages sent via push notification on Urban Airship’s platform increased by more than 1.5 thousand percent (1,555%) year over year.
Analytics, Analytics, Analytics! Mobile delivers measurable results.
What is Coming?
The Event Industry’s First Activity Feedfor Accelerating Popularity of Conferences
The Compass
• @MatthewDR and @CrowdCompass
• 425-681-8505
Questions
Accelerating Popularity for Conferencesfor Tradeshowsfor Meetings