8/9/2019 How McAfee Took First Step to Master Data Management Success

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Bh| KiOgee Phhc apy Gatyp Ype}yph K@K YuiieyyGatyp Yoj Gtojiayih ]otpjety }thwa`ey KiOgee |apb `opo quonap .`opo lhwetjojie oj` otibapeipute tho`ko}y

KiOgee yeneipe` Gatyp Yoj Gtojiayih ]otpjety "GYG]! ph `eyalj o yptopelaikoypet `opo kojolekejp "K@K! }thfeip ph ben} ajiteoye KiOgee‑y tewejuey dak}nekejpajl o iuyphket+iejptai h}etopahjon kh`en onalje` |apb apy duyajeyylhony*

„ Gatyp Yoj Gtojiayih

]otpjety got eriee`e` hut

er}eipopahjy. ey}eiaonn aj

ben}ajl pbe }thfeip peokyeiute ithyy+gujipahjon

ereiupawe peok

ihkkapkejp ph pbe

iuyphket koypet `opo

ajapaopawe*‛

Funae Iunnawoj. W] YoneyH}etopahjy

Pbe ihk}oj teihljave` iuyphket `opo oy o ce iht}htope oyyep oj` yep hup phduan` o deyp+aj+inoyy iuyphket `opo kojolekejp io}odanap ph goianapope pbe

ihk}oj ‑y wayahj‐ph deihke pbe goypeyp lth|ajl `e`aiope` yeiutap ihk}oj ajpbe |htn`* KiOgee uj`etyphh` ak}thwe` iuyphket `opo quonap 6

․ Ejodney o deppet uj`etypoj`ajl hg pbe iuyphket ph yu}}htp o wonue`}otpjet tenopahjyba} ght ajiteoye` tewejue h}}htpujapaey3

․ Yu}}htpy o deppet uj`etypoj`ajl hg o iuyphket‑y yeiutap tequatekejpypbop ptojynope ajph deppet KiOgee }th`uipy3

․ Kocey ap eoyaet ght iuyphkety oj` }otpjety ph `h duyajeyy |apb KiOgee*

Notle+Yione. Ihk}ner Iuyphket @opo IbonnejleyYoney h}etopahjy yptullne` |apb oj oduj`ojie hg `u}naiope iuyphket teiht`y oj`ajyuggaiaejp oj` ajihk}nepe iuyphket koypet `opo* ]hht iuyphket `opo quonap negppbe duyajeyy ujodne ph eggeipawen ithyy+yenn oj` u}+yenn oj` teje|on yhgp|otenaiejye h}}htpujapaey |ete deajl nhyp* Aj o``apahj. yoney ghteioypajl. ht`et}thieyyajl oj` pettapht kojolekejp |ete ajoiiutope oj` hwetn tenaojp hjkojuon ajpetwejpahj ph gar `opo etthty* Yoney }th`uipawap yuggete` |apb egghtpyy}ejp ph gaj`. wona`ope oj` ihtteip iuyphket teiht`y oj` kojuonn teihjianekhjpb+ej` yoney oj` ihkkayyahj te}htpajl*

Duyajeyy Pocey H|jetyba} hg Iuyphket @opoOj eotnaet oppek}p ne` d AP ph ajypapupe iuyphket koypet `opo kojolekejp}thieyyey noice` du +aj gthk yoney h}etopahjy oj` `a` jhp keep pbe duyajeyyjee`y* Pbay pake. yoney h}etopahjy‑ neo`etyba} y}eotbeo`e` o je| ajapaopawe pho``teyy ihypn oj` lth|ajl iuyphket `opo quonap ayyuey* Ogpet onn. Yoney ay pbece ypocebhn`et |bh ay weype` aj pbe iuyphket tenopahjyba} oj` |bh uj`etypoj`ypbe duyajeyy }thieyy tequatekejpy ph ejbojie yoney }th`uipawap . ajiteoyetewejue oj` ak}thwe pbe iuyphket er}etaejie*

Bh|ewet. aj ht`et ph ptojyghtk ajph o iuyphket+iejptai h}etopahjon kh`en pbeihk}oj jee`e` ph koce iuyphket `opo quonap o ihte ihk}epeji * Khtehwet.oiihujpodanap |oy tequate` oithyy pbe htlojavopahj‐okhjl duyajeyy gujipahjy.`awayahjy oj` lehlto}baey* KiOgee a`ejpagae` pbe jee` ght ejpet}taye+yu}}htpe``opo lhwetjojie }hnaiaey oj` }thieyyey oj` |ojpe` ph ejyute pbe K@Kotibapeipute ihun` yu}}htp pbe duyajeyy de hj` pbe jee`y hg yoney h}etopahjy*

]ole ?Ih} talbp ¡ 4==1 Gatyp Yoj Gtojiayih ]otpjety ’ Bh| KiOgee Phhc apy Gatyp Ype}y ph K@K Yuiieyy

8/9/2019 How McAfee Took First Step to Master Data Management Success

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Pbe Gatyp Ype}y aj K@KPbe ihk}oj yhulbp o }otpjet ph }thwa`e oj ujdaoye` oyyeyykejp hg pbe iuttejpypope hg apy iuyphket `opo. ph er}etpn lua`e oj K@K otibapeipute ph gap apyduyajeyy jee`y oj` ph `eyalj oj` ben} ajypapupe o `opo lhwetjojie }thltok*KiOgee oj` K@K

Doiclthuj`

․ Goypeyp lth|ajl ̀ e`aiope` yeiutapihk}oj |apb }th`uipy pbop yeiute y ypekyoj` jep|htcy |htn`|a`e

․ 4==2 Tewejue hg $?*7 Dannahj․ Paete` ̀ ayptadupahj kh`en6 ihjyuket.

iht}htope. ̀ ayptaduphty oj` teyennety․ Ihkdaje` iuyphkety hg khte pboj ? kannahj

Ibonnejle

․ ]hht iuyphket ̀ opo quonap ak}e`ajl ithyy+yenn oj` u}+yenn oy |enn oy nhyp naiejyeteje|on h}}htpujapaey

․ Ajoiiutope yoney ghteioypajl. ht`et}thieyyajl oj` pettapht kojolekejp

․ Nhyp yoney }th`uipawap ̀ ue ph gaj`ajl oj`ihtteipajl iuyphket teiht`y

Yhnupahj

․ @opo quonap oj` ̀ opo lhwetjojieoyyeyykejp

․ @eyalj oj` }noj K@K otibapeiputetho`ko}

․ Ithyy+gujipahjon peok ihkkapkejp |apbK@K yhnupahj yu}}htpajl duyajeyy lhony

oj` onalje` |apb APTeyunpy

․ Ak}thwe` iuyphket er}etaejie․ Balbet iuyphket tepejpahj. oiquayapahj․ Ak}thwe` yoney }th`uipawap․ Yoney h}etopahjy eggaioi

KiOgee teihljave` gthk }oyp er}etaejie pbe bo` ph neoj hj yhke yudfeipkoppet er}etpy* GYG] |oy yeneipe` bowajl pbe o`wojie` duyajeyy. }thieyy oj`}hnai cjh|ne`le tequate` ph }noj. otibapeip oj` `e}nh ejpet}taye K@K}nopghtky* Aj o``apahj. GYG] uj`etypoj`y pbe ak}htpojie hg `ewenh}ajl o `opolhwetjojie ajapaopawe eotn aj oj K@K }thfeip. oj` pbe ak}htpojie hg onaljajlduyajeyy oj` AP ght K@K yuiieyy*

Ak}thwe` @awayahjon IhnnodhtopahjGYG] to}a`n ihj`uipe` o pbhthulb tewae| hg KiOgee‑y iuttejp `opo quonap oj``opo otibapeipute ph loaj o ineot uj`etypoj`ajl hg `opo gnh| oj` gupute ypopetequatekejpy* @utajl o pej |eec ejlolekejp GYG] oyyeyye` khte pboj ?*9

kannahj iuyphket teiht`y. oj` 5== je| oiihujp h}ejajly oj` goianapope`|htcybh}y ghiuye` hj `opo quonap . otibapeipute. `opo lhwetjojie oj` onaljkejpoithyy pbe lnhdon htlojavopahj*

Goyp ]opb ph Te`uie` Tayc oj` o Teon \htn` Yhnupahj@opo LhwetjojieKhyp ihk}ojaey `h jhp ihkdaje `opo lhwetjojie oj` K@K op pbe yoke pake.yh pbe gonn ybhtp hg o``teyyajl pbe }eh}ne oj` }thieyy ayyuey pbop iouye pbe`opo quonap ayyuey aj pbe gatyp }noie* Pbe teonap ay pbop `opo lhwetjojie ay dhpb oduyajeyy oj` o peibjhnhl ayyue pbop tequatey ithyy+gujipahjon yu}}htp oj`oyyaypojie* Ybote` oiihujpodanap oj` tey}hjyadanap ght ejyutajl `opo ay oiiutopeay ce ph K@K yuiieyy* O `opo lhwetjojie |htcybh} ben}e` e`uiope oj` ajghtkithyy+gujipahjon peoky hg pbe ak}htpojie hg `opo lhwetjojie* Yudyequejpn . pbe`ewenh}kejp hg o `opo lhwetjojie yptopel oj` tho`ko} y}eiagaionn `egaje` pbe}hnaiaey. }eh}ne oj` ihkkujaiopahj }thieyyey pbop KiOgee ihun` akke`aopen}up aj }noie ph yu}}htp pbeat K@K lhony*

Otibapeipute@opo lhwetjojie onhje ay ajyuggaiaejp* Topbet. pbe K@K otibapeipute jee`y pheggeipawen yu}}htp pbe eypodnaybe` `opo lhwetjojie kayyahj oj` lua`ajl}tajia}ney* GYG] ben}e` ph ejyute pbop KiOgee ineotn uj`etyphh` |bop pbetequatekejpy |ete ght pbe K@K ejwathjkejp ph eggeipawen yu}}htp pbe `opolhwetjojie kayyahj ypopekejp oj` eoib oj` ewet lua`ajl }tajia}ne* Oy o teyunp.`opo lhwetjojie oj` pbe K@K otibapeipute |ete }th}etn onalje` gthk pbedelajjajl hg pbe }thfeip |bane deajl kupuonn yu}}htpawe* Ihjyequejpn . KiOgeeineotn yo| |bete pbe lo}y eraype` aj pbeat ajapaon pbajcajl odhup pbe tequate`K@K otibapeipute. oj` |ete }thwa`e` |apb o ineot otibapeipute tho`ko} phejyute pbe najcole dep|eej pbe otibapeipute oj` `opo lhwetjojie }noj |ete aj}noie `utajl o }boye` ak}nekejpopahj*

OnaljkejpHje hg pbe dalleyp ibonnejley aj o `opo kojolekejp ajapaopawe ay onaljajl `aggetejphtlojavopahjy. ajinu`ajl pbhye |apb ihk}epajl hdfeipawey. ph |htc ph|ot`y pbeyoke wayahj* Pbay |oy itapaion ph KiOgee yajie pbe yoke iuyphket koypet `opopbop yoney h}etopahjy tenae` hj |oy onyh oj ak}htpojp ajghtkopahj oyyep ph pbeyoney. kotcepajl oj` gajojie htlojavopahjy* Eoib hg pbeye duyajeyy ujapy boy

]ole 4Ih} talbp ¡ 4==1 Gatyp Yoj Gtojiayih ]otpjety ’ Bh| KiOgee Phhc apy Gatyp Ype}y ph K@K Yuiieyy

8/9/2019 How McAfee Took First Step to Master Data Management Success

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]ole 9

pbeat h|j duyajeyy uyole oj` tuney tenope` ph iuyphket koypet `opo* KiOgee|ojpe` ph ejyute gthk pbe hupyep pbop pbe yhnupahj |oy odne ph erpej` ph hpbetkoypet `opo tequatekejpy oj` ihjpajlejp duyajeyy }thieyyey ph ejodne pbe

gupute kaltopahj ph oj ejpet}taye+|a`e K@K yptopel *Goyp ]opb ph oj K@K Yhnupahj

@opo Lhwetjojie

․ ]eh}ne oj` }thieyy ayyuey najce` ph ̀ opoquonap ayyuey3 dhpb ote ajpelton ph K@K

․ @opo lhwetjojie |htcybh} e`uiopey oj`ajghtky ithyy+gujipahjon peoky3 oibaeweyybote` oiihujpodanap

Otibapeipute

․ Jee`y ph yu}}htp ̀ opo lhwetjojie kayyahjoj` lua`ajl }tajia}ney

․

Onalj ̀ opo lhwetjojie |apb otibapeipute oppbe delajjajl hg pbe }thfeip

Onaljkejp

․ Ibonnejle oithyy ihk}ner ejpet}tayey․ Ybote`. itapaion ajghtkopahj oyyepy․ Duyajeyy uyole oj` tuney wot ght koypet

`opo p }ey․ Onaljkejp |htcybh} ihkkujaiopey

tequatekejpy oj` a`ejpagaey

Ereiupawe Y}hjyhtyba}

․ Dhnypety K@K yuiieyy․ Jee`y ph ̀ ekhjyptope htlojavopahj

teo`ajeyy oj` |annajljeyy․ Ereiupawe du +aj ptojynopey ajph yptopelai

ghiuy

Oj onaljkejp |htcybh} |oy goianapope` d GYG] |apb ithyy+gujipahjon duyajeyyujapy ph ihnnodhtope oj` ihkkujaiope duyajeyy tequatekejpy oj` a`ejpag`e}ej`ejiaey oithyy pbe htlojavopahj* Pbe onaljkejp egghtpy ben}e` pbe duyajeyyujapy teihljave pbe itapaionap hg pbe ak}oip hg iuyphket `opo quonap oj`}thieyyey oj` bh| pbe ak}oip onn ypocebhn`et htlojavopahjy* Oy o teyunp. }thfeipihkkujaiopahjy oithyy pbe htlojavopahj bowe ak}thwe` dhpb ithyy+gujipahjon}thieyyey oj` `opo quonap * Oj` pbe `opo lhwetjojie peok |oy odne ph loajolteekejp oj` iteope jeot+petk ghiuy hj pbe balb }tahtap duyajeyy ayyuey phyhnwe gatyp*

Ereiupawe Y}hjyhtyba}Ereiupawe y}hjyhtyba} oj` ajwhnwekejp boy onyh deej ybh|j ph oa` K@Kyuiieyy* Aj ht`et ph yeon pbay ihkkapkejp. KiOgee‑y `opo lhwetjojie peok bo`ph `h pbeat bhke|htc* Ghnnh|ajl ihk}nepahj hg pbe `opo quonap . otibapeipute oj``opo lhwetjojie egghtpy pbe peok |oy odne ph `ekhjyptope o teo`ajeyy oj`|annajljeyy oithyy pbe htlojavopahj ph yu}}htp pbe K@K yptopel oj` loaj du +ajgthk pbe ereiupawe peok* Ihjyequejpn . pbe }thfeip lotjete` o ph} `h|jihkkapkejp oy o yptopelai iht}htope ajapaopawe*

K@K Khkejpuk op KiOgee\apb }th}et `opo quonap . otibapeipute oj` `opo lhwetjojie }nojjajl ihk}nepe`.pbe K@K }thfeip loaje` yaljagaiojp khkejpuk oj` o|otejeyy oithyy pbehtlojavopahj* Op pbe yoke pake. KiOgee‑y `opo lhwetjojie peok |oy deppet

equa}}e` oj` }te}ote` ph neo` pbe ajapaopawe |apb oupbhtap oj` ite`adanap gthk pbecjh|ne`le ptojyget oj` lua`ojie pbop GYG] ak}otpe`* Duyajeyy oj` AP ote jh||htcajl phlepbet hj `opo kojolekejp |apb pbe doicajl hg pbe ereiupawe peok phejyute iuyphket `opo quonap oj` pbop `opo tequatekejpy onalj |apb duyajeyyjee`y*

Onn hg pbeye egghtpy dejegap pbe duyajeyy d ak}thwajl }th`uipawap oy o teyunp hgneyy `opo ineojyajl egghtpy. oj` d ajiteoyajl yoney oy o teyunp hg deppet iuyphket`opo quonap * Deyp }toipaiey ght iuyphket `opo kojolekejp yu}}htp ak}thwe`iuyphket er}etaejiey pbop ptojynope ajph balbet iuyphket tepejpahj oj`oiquayapahj }etghtkojie* KiOgee phhc pbe gatyp ype}y ph ejyute K@K yuiieyy yhpbop pbe ihk}oj ioj teo} oiienetope` dejegapy hg o iuyphket iejptai h}etopahjonkh`en |bane te`uiajl }thfeip taycy*

Ght khte ajghtkopahj }neoye wayap |||*gatypyojgtojiayih}otpjety*ihk ht ionn ?+2==+7?4+12<1

Ih} talbp ¡ 4==1 Gatyp Yoj Gtojiayih ]otpjety ’ Bh| KiOgee Phhc apy Gatyp Ype}y ph K@K Yuiieyy