how marketing automation closes the gap between sales and marketing - digital marketing forum 2014
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Jan Van Caneghem CampaigndockTRANSCRIPT
How Marketing Automation closes the gap between sales and marketing
How Marketing Automationcloses the gapbetween sales and marketing
[email protected] | www.campaigndock.com
The context of sales has changedHow Marketing Automation closes the gap between sales and marketing
The buying process todayHow Marketing Automation closes the gap between sales and marketing
Based onreferrals andonline search
In absenceof sales andsuppliers
Data driven content marketing automationHow Marketing Automation closes the gap between sales and marketing
Real dialogueAdequateanswers
Insights in theactual needs of customers
Inbound vs outboundHow Marketing Automation closes the gap between sales and marketing
Does it fit your needs?How Marketing Automation closes the gap between sales and marketing
Business to businessContent richLonger sales cycle
The anatomy of a sales pitchHow Marketing Automation closes the gap between sales and marketing
Introduce
Analyse
Argue
Detect
What’s cooking in the kitchen?How Marketing Automation closes the gap between sales and marketing
- Email- Survey- Landing pages- Drip mail- Lead scores- Lead qualification- CRM Integration- …
… and what is being served?How Marketing Automation closes the gap between sales and marketing
Single point of view Relevancy Qualified leads