how libraries add value to communities
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How libraries add value to communities. Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: [email protected] Twitter: @ Lrainie. Internet and Broadband Revolution. 70%. 66%. Broadband adoption by community type. - PowerPoint PPT PresentationTRANSCRIPT
PewInternet.org
How libraries add value to communities
Lee Rainie, Director, Pew Internet Project3.23.11Computers in Libraries – Washington, D.C. Email: [email protected]: @Lrainie
Demographic factors correlated w/ broadband adoption
Positive correlation(in order of importance)
Negative correlation(in order of importance)
Household income of $75,000 or more per year
Having high school degree or less
College degree Senior citizen (age 65+)
Parent with minor child at home
Prefers speaking Spanish in our interviews
Married or living with partner Disabled
Employed full time African-American
10/5/2010 6Trends in Home Broadband Adoption
Networked creators among internet users• 62% are social networking site users• 55% share photos• 33% create content tags • 32% contribute rankings and ratings• 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 12% use Twitter• 4%-17%??? use location-sharing services
Big value-add by libraries1 – Cover access divides
• 44% of those living below the poverty line used library connections• 61% of those ages 14-24 used them for
school• 54% of poor senior citizens used library
connections for health/wellness needs• 63% used library connections to help others
Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
Big value-add by libraries2 – Cover participatory divides
• 2/3 of library connection users sought assistance from library staff
• 60% of library connectors use them for social purposes
• 42% for education purposes• 40% for jobs/career purposes• 37% health and wellness purposes• 33% for community engagement
Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
But there is more libraries can do: Relevance & digital literacy are primary factors for not going online
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 13Trends in Home Broadband Adoption
Demographic factors related to mobile connectivity
Positive correlation Negative correlation
College grad Less than high school education
$75,000+ household income
<$30,000 household income
Parent of minor child Rural
Republican ??? Spanish dominant in language preference
10/5/2010 18Trends in Home Broadband Adoption
Cell phones as social tools
2/22/2011 20
% of cell owners
• 54% send photo or video • 23% access a social networking
site• 20% watch a video • 15% post a photo/video online • 11% have purchased a product• 11% charitable donation by text • 10% status update service such
as Twitter
What about apps?
2/22/2011 21
Just two-thirds of this group actually uses the apps on their phone
App User Profile:• Male• Young• Well
educated/affluent
55% of adults own laptops – up from 30% in 2006
45% of adults own MP3 players – up from 11% in 2005
50% of adults own DVRs – up from 3% in 2002
42% of adults own game consoles
7% of adults own e-book readers - Kindle
7% of adults own tablet computer – iPaddoubled in 6 months
Big challenge for librariesPeople come to us We go to people
The library as
place becomes the library as placeless
resource
Big value-add by librariesHelp navigate and “make peace” with info
• Apps vs. web vs. traditional resource locators
• Access to real-time information• Context of information – augmented
reality• Sanctuary – quiet space
Demographic factors correlated w/ SNS use
Positive correlation Negative correlation
Under age 30 Senior citizen (age 65+)
Female (overall)Male (frequency)
Rural
Parent with minor child at home
Non-cell user
Some college Disability
Urban
10/5/2010 28Trends in Home Broadband Adoption
Online video
2/22/2011 29
What You Need to Know:• 69% of internet users (half of all US
adults) watch videos online – and not just funny cat videos
• 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites
Video creation
2/22/2011 30
What You Need to Know:
• 14% of adult internet users have posted video online
• Up from 8% in 2007
• Biggest growth among older adults, women
Online social networks + ubiquitous mobility
• Allows for immediate, spontaneous creation of networks
• Gives people a sense that there are more “friends” in their networks that they can access when they have needs
2/22/2011 31
Social Dashboard
Pervasive Awareness
Big shift for librariesExpertise and influence shifts to networks
Share the stage with amateur experts
Big value-add by libraries1 - Can be embedded in …
Attention zonesContinuous
partial attentionDeep divesInfo-snackingDay dreaming???
Media zonesSocial streamsImmersive Creative /
participatoryStudy / work
Big value-add by libraries2 – Can be nodes in social networks
• As sentries – word of mouth matters more• As information evaluators – they vouch
for/discredit a business’s credibility and authenticity
• As forums for action – everybody’s a broadcaster/publisher
Cosmic big value-add by libraries1 – Can be teachers of new literacies
- screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world
Cosmic big value-add by libraries2 – Can help fill in civic gaps
- the big sort among institutions: public, private, non-profit reimagining roles
- the big sort on news and information landscape
- the big empowerment and move to networked individuals