how lean launchpad changes lives

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1. LEAN LAUNCHPAD HOW A COURSE CAN CHANGE LIVES @JolienCoenraets Jolien.Coenraets@ugent.be 2. WHAT IS LEAN LAUNCHPAD? 3. We should teach startups how to search for a proven scalable business model instead of how to write a book full of hypotheses. Steve Blank 4. THE DIFFERENCE BETWEEN STARTUPS AND COMPANIES Startups are not smaller versions of large companies Startups are about search, not about execution Business plans are based on guesses Entrepreneurs and VCs execute on these guesses Facts are outside the building First test hypotheses, then create a fact-based plan 5. Company Building Pivot Customer Discovery Customer Validation Customer Creation Search Execution SEARCH AND EXECUTION REQUIRE DIFFERENT ACTIONS Customer development process 6. FOCUS ON CUSTOMER DISCOVERY Test the solution Verify or pivot Draw BMC & state hypotheses Test the problem Customer validation 7. LLP IN YOUR CLASS 8. REPETITIVE PROCESS RESULTS IN PROGRESS Watch the online videos Do your customer interviews Process learnings Present your progress The online videos cover the different sections of the business model canvas. Each week there is a different topic. On average 30 min / week, for 10 weeks (5 hours in total) Can be watched on Udacity or Launchpad Central (includes tracking). 9. REPETITIVE PROCESS RESULTS IN PROGRESS Watch the online videos Do your customer interviews Process learnings Present your progress State clear hypotheses to test and how to test them up front. Students get out of the building and do customer interviews. On average 10 interviews / team / week. Log all the interviews on Launchpad Central. Teacher gives comments online. 10. REPETITIVE PROCESS RESULTS IN PROGRESS Watch the online videos Do your customer interviews Process learnings Present your progress Validate or invalidate hypotheses in case of enough interviews. Adapt the business model canvas based on learnings. State new hypotheses to test. 11. REPETITIVE PROCESS RESULTS IN PROGRESS Watch the online videos Do your customer interviews Process learnings Present your progress Short presentations to present updates (10 min/team). All students give feedback on the learnings. This class moment is used to share learning amongst teams. Combination of class feedback and online feedback. 12. PRACTICALITIES Length: super adaptable from intensive program to class (9-15 weeks). Grading: 15% individual participation 40% customer discovery progress 20% weekly lessons learned presentations 25% final lessons learned presentation / video Team formation: preferably submission only by team @Ghent University: open for all, team formation in class 13. LLP IN YOUR INCUBATOR 14. LLP @ GHENT UNIVERSITY Start with short intro business model canvas Workshops about business model canvas Every concrete idea needs a business model canvas Watching videos is optional (but promoted) Stimulate to do customer interviews Book list: Business model generation Value proposition design The mom test The entrepreneurs guide to customer development The lean startup The startup owners manual 15. STORIES FROM STUDENTS 16. STORIES FROM STUDENTS DONT LET NON-ECONOMIC MAJORS WRITE BUSINESS PLANS TO VALIDATE THEIR IDEA. Nikolas Taillieu Layered Prints 17. STORIES FROM STUDENTS 18. WHATS NEXT? 19. WHATS NEXT? Are you a LLP instructor? Join our LinkedIn group for LLP educators in EU Do you want to start with LLP? Visit the websites: LLP seminar for educators How to build a startup MOOC Launchpad Central tool Keep in mind that it exists Yes No YesNo 20. LEAN LAUNCHPAD HOW A COURSE CAN CHANGE LIVES @JolienCoenraets Jolien.Coenraets@ugent.be