how it’s done at cedarworks - northern forest · cedarworks in business more than 30 years owned...
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Mass Customization How it’s done at CedarWorks
Barrett BrownPresident
CedarWorks
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CedarWorks
In business more than 30 Years
Owned by Brown family since 1988
Offices and manufacturing located in Midcoast Maine
95% of sales outside state of Maine
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CedarWorks Business Model
Marketing company
Direct to consumer
Premium product
Premium service
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Products: Premium Swingsets
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Products: Ultra-Premium Swingsets
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Products: Indoor Playsets
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Products: Playbeds
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Why Mass Customization?
Part of premium strategy
Market differentiation
Avoid commodity trap
No pricing power
Low customer involvement/retention
Low margin
High volume/Low reward/High risk
Downward spiral
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How mass customization: Modular design
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How mass customization: Inventory management
High volume components
Manufacture to inventory
Purchase to inventory
Low volume components
Manufacture to order
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How mass customization: Information systems
Design tool
Customers
Sales staff
Integration with customer database
Quotes and orders
Integration with manufacturing and fulfillment
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How we do it: Marketing and Sales
Design Partner
Website
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How we do it: Post Sales Data Flow
Design
Order
Manufacturing Fulfillment
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Benefits
Wide product offering with modest inventory
Competitive marketing advantage
Faster inventory turns
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