How is selling today different from selling a hundred years

ago?

Marketing Basics

Marketing is…

• An organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways

that benefit the organization and its

stakeholders.

What are some places/ ways that you are exposed to marketing?

All businesses market

• Some directly– Advertising agencies– Marketing research

firms

• Transportation– Trucking– Railroad– Air Freight– Shipping/Delivery

• Financial Companies– Credit cards– Business loans

Product and Service management

• Designing• Developing• Maintaining• Improving• Acquiring

products and services that meet customer needs

Distribution

Determining the best way for customers to • Locate• Obtain• Use products

Selling

Communicating directly with potential customers

• Face to face• Telephone• Computer• Video confrencing

Marketing-Information Management

• Obtaining• Managing• Applying

information to improve decision making and improve marketing activities.

Financial Analysis

• Budgeting• Obtaining Finances• Creating payment options– Then making sure they get paid

Pricing

• Setting price– Easy to see– Comparable – Make a profit

• Communicate value– What are they getting for the price

Promotion

Communicate to customers– Advertising• TV• Radio • Magazines• Newspapers• Direct Mail• Internet

Total Product Concept

• use all 7 functions when designing a strategy.

Activity

• Split into 7 different groups (4 in each)

• Each group will be assigned a function

• The company is…