how important is buying local to irish consumers?
TRANSCRIPT
• €472.5million in customer sales
• 350 companies, defined as ‘small, local and speciality’ food companies in Ireland
Shoppers looking out for Irish products
Shoppers choosing local products
Consumers shopping locally
0% 10% 20% 30% 40% 50%
49%
42%
28%
44%
35%
25%
20102014
In 2006, there were approx. 100 local markets. Today, there are around 150.
For further information on ‘Farmer’s Markets in Ireland’ see…Irish Farmers Markets
Howth MarketDouglas Farmers Market
Bord Bia Farmers Markets ListingCountry Markets
Food Markets in IrelandWest Cork Markets
Wexford Farmers Markets
79% consider local food to be of a higher quality
77% associate higher levels of food safety with local food production
Key Drivers
for Buying Local
Traceability
Country/Region of Origin Labelling
Quality
Transparency
Food Safety
Provenance
Health
Diversity
For further information on research, planning and strategic services contact: 087 739 0175 or [email protected] Follow @360MarketingIE Facebook.com/360marketing+360MarketingConsultancyEnniskerry
Information Collation and References:
• 360 Marketing Consultancy• Department of Agriculture, Food and the Marine• Grant Thornton• Bord Bia• Food Safety Authority Ireland