If you want to make your website work for your business, it take a little more than just researching over affordable server companies and selecting a cheap service provider on random. Even for a start-up company, when the initial investment is low, it is important to keep an eye on how much web traffic is going to affect your business.

How important is a ‘Fast’ Web Server?

Google has included site speed in web search ranking. This is because, slower loading pages are discarded quickly, and Google sees no reason to promote such websites.

When almost 93% of all online buying decision starts with online search, and Google still holds the top position search engine, it becomes important to be found online, especially in the first page of Google.

How important is a ‘Fast’ Web Server?

#1 Website Ranking

A difference of a few seconds in loading time can drastically affect the lead conversion rate. Revenue is going to take a steep drop, if the page bounce rate goes up. Lesser page views would mean a dip in business.

A clear cut example would be on how the world popular brand Shopzilla generated 12% more revenue by simply improving the website speed from 6 seconds to 1.2 seconds?

How important is a ‘Fast’ Web Server?

#2 Increased Revenue

When selecting a website hosting provider, take into account the customer satisfaction, site speed offered and ability to handle traffic. A well managed host can help resolve a lot of factors that required a higher bandwidth and thus slow down your website. Some of the usual ones are widget or plug-ins, too many ads, sign up forms, Analytics code etc.

How important is a ‘Fast’ Web Server?

#3 Better User Experience