how i pushed a campaign from a floating village
DESCRIPTION
In November of 2012, Romila Barryman launched a research based campaign that gathered interviews and surveys of geographical and cultural issues of scholarship recipients on the island of Borneo, Indonesia. This NetSquared event delves into the basics of demographic analysis, test campaigns, brand culture - and the importance of storytelling a kick-ass message. http://www.meetup.com/Vancouver-social-media-nonprofits-social-change/events/128004452/TRANSCRIPT
HOW I PUSHED A CAMPAIGN FROM A FLOATING VILLAGE
Romila Barryman | @MsRomilaB
MESSAGE
THINK HIP-HOPSTORYTELL WELL
CREATIVE CONTROL
NO BULLSHITING
1. PLATFORM
FANTASIC VISUALS
CONSISTENCY
PERSONALITY & VOICE
SENSE OF COMMUNITY
2. BUILD A FOUNDATION
KNOW YOUR AUDIENCE
MEASURE SUCCESS
PEAK HOURS
3. LAUNCH A PRE-CAMPAIGN
STRESSES TEAMWORK
MEASURING SUCCESS
ANALYTICS
INCREASED PROFIT/FUNDING
DIRECT FEEDBACK
LEAKED SUCCESS