how i lost my client's rankings and profits exploded

#SMX #14A1 | @StoneyD

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• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

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PolePositionMarketing.com

Stoney deGeyter

THIS IS ME I do this

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arketingChecklist.com


1998


$100k in yearly revenue$250k in yearly revenue$500k in yearly revenue


200810

Keyword: Motorcycle Batteries

#3 #4 #5 #6#1 #2


NOKeyword Stuffing? Hidden Text?

Doorway Pages? Mass Link Building?

Content Spam?


Because sooner or later…



#3#4#5 #6#1#2


NOTIt’s

Our Fault!


6 monthslater


#3#4#5 #6#1#2

#SMX #14A1 | @StoneyDCENSORED


Fast Forward 12

MonthsKeyword: Motorcycle Batteries

#3#4#5 #6#1#2


YOU LOSTMY #1

RANKINGS?!?!


Hundreds ofoptimizable

landing pagesadded

Major battery navigation overhaulBrand (Make)

Year + Make

Year, Make & Model


Showed products at every stage


What Happened?• The Good:• Made products easier for visitors and search

engines to find

• The Bad:• Diluted the authority of the main page• Big drop in Rankings


Net result: all good!


YOU LOSTMY #1

RANKINGS?!?!YOU LOST

MY #1RANKINGS!!!


What have we learned?• Spam works… but only for so long.

• Website architecture plays a HUGE role in search engine rankings.

• #1 rankings are not always the best thing for your business.


LEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX

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http://marketinglandevents.com/smx/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+smx