how i learned to appreciate our tame social scientist: experiences in integrating design research...
TRANSCRIPT
How I learned to appreciate our tame social scientist: experiences in integrating design research and the behavioural sciences
Sander Hermsen, Remko van der Lugt, Sander Mulder, Reint Jan Renes
Chindōgu
Undesired Chindōgu: the danger of implicit user models
Why inform designs with theory from behavioural sciences?
More effective (we know from evidence)Avoids cherry pickingIncreases decisional accountability
Multidisciplinary cooperation enhances the efficacy of behaviour change design projects
Hypothesis
But: colliding world views
AtomisticSeeking underlying working mechanismsTheory accepted or refuted
Truth
But: colliding world views
HolisticSeeking what works in the current context
Theory can be bent and stretched
Reality
Hypothesis
Multidisciplinary cooperation enhances the efficacy of behaviour change design projects: Truth + Reality
Case study: Increasing safety motivation
The Persuasive by Design Model
In every phase.
Information: structuring interviews, analysis of current interventionsIdeation: defining target behaviours, structuring ‘drifting’Build: guarding operationalizationEvaluation: devising viable measurement instruments
Mixing designerly methods with behavioural insights
Danger!
Safety
Where the behavioural scientific method fell short
VagueElusiveNaive
Issues that transpired
Successes
designer: model / theory as anchoring, scaffold for validity and reliabilitybehavioural scientist: theory in rich context, increased ecological validitycommissioner: sense of trust
Thank you.
Questions? @sanderhermsen