how i came to retainment
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How I came to Retainment
A little bit of personal history
From the beginning of my career I worked for the multinational companies, which recruited managers via agencies
And new step of career growth outside the company
… started from interview at recruitment agency
And after different experience
I felt myself what gets or doesn’t get the candidate at the recruitment agency
“Theatre begins with a hanger”…
And the “Company’s face” for TOP manager becomes the agency
And how the agency will handle the candidate,
Will influence future positioning of the Company on the labor market
Positioning is not materialistic
Marketing – it’s not battle of the products, but the battle of perceptions
Jack Trout
And what is the perception of the candidate?
If Company is able to hire qualified recruiter, so it’s successful Company where he wants to build the career
And the candidates gets the “full cycle” of service
Company and position brief
Confidentiality
Feedback
Career consulting
Follow up at all the interviews, external onboarding
From my personal experience
When I came to Razgulay holding, the consultant facilitated my meeting with the business owner
But not all my experience was positive …
At another agency recruiter argued, what is the market capacity of my Company’s product, which I knew in a great detail
And it seemed that it is clear how to work …
But in some cases the results of the agencies were strange …
Again the case from my experience
All Companies hope that their brief will be delivered to the candidate …
Brief Agency Candidate
Sometimes I was surprised by the results
—Have you heard this brief ?
—NO.
Why are they doing so?
Let’s discover why
Recruiters are not focused on «sewing a costume for your measures», but on selling«pre-cut suit» from the stock
And it's not recruiter’s fault
This approach does not work for TOP management search
And for the TOP manager search you need
Not the clothing store, but personal tailor
There is something similar in the recruitment
Retainers — your
“personal tailor” in the market of Executive Search
But what is the difference with the ordinary recruiters?
Are the agencies with key expertize — search of candidates «from scratch» in accordance with your order
Retainers
How it works?
During the search retainer acts nearly as a member of the Company’s team and properly communicates values and goals of the Company
So as retainer is temporary a member of Company’s team, the chain «client-candidate»becomes shorter
Wide coverage of target audience at labor market
But that’s not all
Retainer knows well the client, and so can evaluate the personal chemistrybetween «Client — candidate», that is not possible with shallow approach
To make the world better and became retainer!
Understood it myself, as a candidate, and as a client, I decided…