8/13/2019 How Hummingbird frees content producers from the shackles of keywords

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Elw Eukkdchndrg broos flctoctprlgufors brlk teo semfaios lb

aoywlrgsMc dFrlssdch pldct lb vdow

Propmrog ny: Klgostls Vdltls Cmturmi Vomrfe Vtrmtohdst

Weds glfukoct flctmdcs flcbdgoctdmi mcg prlprdotmry dcblrkmtdlc lb dFrlssdch Dcf.

8/13/2019 How Hummingbird frees content producers from the shackles of keywords

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FLPT^DHEW >0=6 DF^LVVDCH IWG CLROKNO^ >0=6 | Elw Eukkdchndrg broos flctoct prlgufors brlk teo semfaios lb aoywlrgs =

Elw Eukkdchndrg broos flctoct prlgufors brlkteo semfaios lb aoywlrgs

Eukkdchndrg, teo imtost Hllhio upgmto wedfe wms qudotiy rliiog lut slko tdko mrlucg imto Muhust tl

omriy Voptoknor >0=6, woct uccltdfog up uctdi Hllhio punidfiy mcclucfog dt lco klcte imtor.Elwovor, teds glos clt komc dts clt m sdhcdbdfmct upgmto mcg dc bmft teoro ds stdii m ilt lb flcbusdlc mcgspofuimtdlc mnlut wemt dt ds mcg elw dt femchos Hllhios lrhmcdf somrfe imcgsfmpo.

Weo prosoct glfukoct lutidcos teo kmdc femrmftordstdfs lb Hllhios klst sdhcdbdfmct upgmto dc lvor mgofmgo, dt oxpimdcs wey dt wdii femcho teo wmy polpio somrfe mcg suhhosts slko mftdlcs lcidconusdcossos coog tl kmao sl teodr flctoct strmtohdos nocobdt brlk teo imtost upgmto.

]udfa bmfts

Ndhhost mihlrdtek femcho sdcfo >00=

Ndhhost dcbrmstrufturo femcho sdcfo Fmbbodco upgmto (>0=0)

Mbbofts 40% lb somrfe quordos Klro dctoiidhoct ucgorstmcgdch lb somrfe quordos

_cgorstmcgs quory dctoct nmsog lc flcfopts, clt just aoywlrgs

Mcswors quordos kmgo dc cmturmi imchumho

Flcvorsmtdlcmi (mgmptdvo) somrfe nmsog lc provdlus quory

Glos clt bditor lr pocmidso wonsdtos

Edheor dkpmfts lc ilch-tmdi quordos

Xemt ds Eukkdchndrg0=6 DF^LVVDCH IWG CLROKNO^ >0=6 | Elw Eukkdchndrg broos flctoct prlgufors brlk teo semfaios lb aoywlrgs >

Xdte Eukkdchndrg Hllhio ds klvdch mwmy brlk teo trmgdtdlcmi aoywlrg-nmsog somrfe mcg stoppdchdctl cmturmi imchumho somrfe, dcfiugdch flcvorsmtdlcmi somrfe. Weds sooks tl no teo klstrovliutdlcmry femcho temt ems tmaoc pimfo dc teo dcgustry dc sovormi yomrs mcg lco temt ds oxpoftog tlsdhcdbdfmctiy femcho lcidco somrfe. Elwovor, dc lrgor blr Hllhio tl turc teds dctl m romidty teoy emg tllvorflko slko sordlus femiiochos sufe ms ucgorstmcgdch teo flctoxt mcg usor dctoct noedcg m hdvocsomrfe quory.

Weoro mro sovormi sdhcmis Hllhio mro furroctiy usdch dc lrgor tl wlra lut teo usor dctoct noedcg msomrfe quory dcfiugdch:

_sors peysdfmi ilfmtdlc

_sors typo lb govdfo

_sors pmst somrfeos mcg slfdmi dctormftdlcs

Ilfmi tdko

Weo mnlvo mro teoc bditorog terluhe Hllhios Prlprdotmry aclwiogho nmso tl vordby teo flctoxt.

^oimtdlcsedp wdte Pmcgm & Pochudc

Eukkdchndrg ds m kmjlr dcbrmstrufturo upgmto temt seluig clt no flcbusog wdte lteor edhe-dkpmftupgmtos sufe ms Pmcgm mcg Pochudc, nlte lb wedfe mft ms mggdtdlcmi bditors lc Hllhios kmdc dcgox._cidao Pmcgm mcg Pochudc, Eukkdchndrg glos clt bditor lr pocmidso pmhos (lr wonsdtos) nofmuso dtlciy mbbofts wemt Hllhio gooks roiovmct blr m hdvoc somrfe quory. Dt glos, elwovor, nudig lc teosoupgmtos milch wdte Fmbbodco, mii lb wedfe emvo nooc dctrlgufog lvor teo pmst teroo yomrs:

FmbbodcoVdhcdbdfmctiy dkprlvog frmwidch mcg dcgoxdch tdkos

Pmcgm - Ilwors rmcadchs blr sdtos wdte ilw qumidty flctoct

PochudcIlwors rmcadchs blr sdtos wdte uccmturmi idcas

Weo bliilwdch tdkoidco diiustrmtos mii kmjlr kdiostlcos dc Hllhio somrfe tl gmto temt prlhrossdvoiy iog tldts klst rovliutdlcmry upgmto1 Eukkdchndrg.

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FLPT^DHEW >0=6 DF^LVVDCH IWG CLROKNO^ >0=6 | Elw Eukkdchndrg broos flctoct prlgufors brlk teo semfaios lb aoywlrgs 6

Elw glos Eukkdchndrg mbboft VOL00+ gdbboroct sdhcmis provdlusiy usog ny Hllhio tl rmca pmhos mro stdii eoro mcg ucidaoiytl hl mwmy mcy tdko sllc. Flctoct roiovmcfo, teo idca hrmpe, mutelrdty, trust, ms woii ms usorochmhokoct sdhcmis mro stdii teo kmdc rmcadch dcbiuocfors ms dc teo pro Eukkdchndrg orm. Elwovor, dtfmc no mrhuog temt Eukkdchndrg, lvor tdko, wdii miilw Hllhio tl nottor prlfoss sdhcmis brlk slfdmikogdm pimtblrks sl dc teo comr buturo teoso fmc noflko m ndhhor rmcadch bmftlr mcg mft ms prlxdos tlvordby teo idca hrmpe.

Eukkdchndrg dsct mnlut klro flctoct

Dkprlvdch lcsdto roiovmcfo ds cl ilchor mnlut klro aoywlrg-eomvy flctoct nut mnlut klro ucdquo,ochmhdch, mutelrdtmtdvo mcg trustog flctoct wedfe wdii no slfdmiiy semrog mcg mt tdkos idcaog tl. Wedstypo lb flctoct wdii clt lciy no vdsdnio blr hocordf aoywlrgs nut misl blr ilch-tmdi lcos ms ilch msHllhio ds flcbdgoct temt dt porboftiy koots teo dctoct lb teo usor quory.

Provdlusiy, Hllhios dcblrkmtdlcmi rotrdovmi prlfoss wms lvor-blfusdch lc teo oxdstocfo lb aoywlrgsblucg lc m pmho. Xdte Eukkdchndrg dt trdos tl stop mwmy brlk teds omsdiy hmkog clt usor-blfusogmpprlmfe. Dt ds clw plssdnio temt teo flpy lb teo edheost rmcadch pmho kmy dcfiugo clco lb teoaoywlrgs temt blrkog teo lrdhdcmi somrfe quory. Dc teds rospoft, Eukkdchndrg ds mnlut nottorflctoct mcg clt mnlut klro (lptdkdsog) flctoct. Dc klro tofecdfmi torks Hllhios dcblrkmtdlcmi

rotrdovmi prlfoss ds clw klro usor-blfusog temc ovor noblro, mdkdch mt pmhos temt kmtfe teo usordctoct mcg clt cofossmrdiy teo quordog aoywlrgs. Weo somrfe hdmct ds clw mnio tl ucgorstmcg teoroimtdlcsedp notwooc gdbboroct octdtdos usdch gmtm brlk syclcyklus mcg sunstdtuto quordos.

Xdte Eukkdchndrg, Hllhio sooks tl emvo pimfog klro dkplrtmcfo lc trocgdch, brose mcg trustogflctoct. Blr flctoct punidseors teo wmy blrwmrg ds nodch sooc ms m qumidty roslurfo mcg teds fmc lciyno mfedovog ny flcstmctiy flvordch teo imtost tlpdfs ms woii ms ny dcvostdch dc hromt mutelrs wdte mstrlch roputmtdlc blr gdhdtmi flpywrdtdch (mutelrsedp).

Klvdch brlk aoywlrg rosomrfe tl tlpdfmi rosomrfe

Lco tedch temt wdii fortmdciy femcho ds teo lvorroidmcfo lc mcg ropotdtdlc lb tmrhotog aoywlrgs lclptdkdsog pmhos. Flpywrdtors bdcmiiy emvo klro brooglk tl prlgufo flctoct temt blfusos lcdcfromsdch usor ochmhokoct rmteor temc lc elw tl piomso teo somrfe ochdcos. _sdch slpedstdfmtogmgmptdvo mihlrdteks, Hllhio ds flcstmctiy iomrcdch brlk teo flctoct pmttorcs dt flkos mfrlss. Weds dswey flctoct prlgufors mro cl ilchor idkdtog tl m cmrrlw soioftdlc lb torks wdte edhe flkkorfdmi vmiuo.Dcstomg, teoy fmc (mcg seluig) clw uso m nrlmgor soioftdlc lb torks, wedfe mro tmdilrog tl flcsukorsrmteor temc teo somrfe ochdcos.

Wrydch tl mggross ovory sdchio plssdnio quostdlc m usor kmy emvo mnlut m prlguft lr m sorvdfo wdteflctoct dsct teo wmy tl nocobdt brlk Eukkdchndrgs ocemcfog ucgorstmcgdch lb cmturmi imchumho.Vdkdimriy, prlgufdch flctoct tl mggross ovory sdchio aoywlrg flkndcmtdlc wdii clt eoip odteor. Weondhhost lpplrtucdty dc torks lb flctoct prlguftdlc ds lbbordch teo nost plssdnio usor oxpordocfo, wedfeklst lb teo tdko gopocgs lc teo usobuicoss, qumidty mcg prosoctmtdlc lb teo flctoct. Cow pmhosseluig clt no prlgufog wdte teo slio lnjoftdvo lb kmtfedch m bow tmrhotog aoywlrgs nut wdte teo mdk

tl flvor cow tlpdfs dc sufe m wmy temt usors mro klro idaoiy tl no dctorostog dc romgdch, ochmhdch wdtemcg semrdch m pdofo lb flctoct. Weds typo lb flctoct ds klro idaoiy tl kmtfe teo usor dctoct noedcgflkpiox quordos, wedfe provdlusiy teo somrfe ochdco wluig emvo flcsdgorog ms vmhuo lr mkndhulus.

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FLPT^DHEW >0=6 DF^LVVDCH IWG CLROKNO^ >0=6 | Elw Eukkdchndrg broos flctoct prlgufors brlk teo semfaios lb aoywlrgs 7

Weoroblro, mcy flctoct strmtohy seluig clw no iog ny tlpdfmi (lr flcfoptumi) rmteor temc aoywlrgrosomrfe. Dc lteor wlrgs, flctoct prlgufors seluig mvldg nidcgiy kmppdch aoywlrgs dctl pmhos wdteluttedcadch mnlut teo mftumi tmrhot mugdocfo. Porslcm prlbdidch nmsog lc usor gmtm mcg goklhrmpedfsseluig miwmys no teo stmrtdch pldct, sl teo tmrhotog mugdocfo ds dgoctdbdog mcg tmaoc dctl mffluct mt teovory omriy stmhos lb teo flctoct prlguftdlc prlfoss. Weds wdii roqudro m rmgdfmi sedbt clt lciy dc teo

flctoct prlgufors kdcg-sot nut misl mii teo polpio wel dcbiuocfo teok (idao VOLs). Blr kmcylrhmcdsmtdlcs teds wdii no m femiiocho ms teds typo lb femcho fmcclt emppoc lvorcdhet.

Xey Eukkdchndrg justdbdos lrhmcdf aoywlrgs gmtm ilss

Brlk lur pldct lb vdow, dt ds teoroblro emrgiy surprdsdch temt teo imucfe lb Eukkdchndrg fldcfdgog wdteteo gdsmppomrmcfo lb lrhmcdf aoywlrgs gmtm brlk Hllhio mcmiytdfs.

Weo bliilwdch oxmkpio wdii eoip ylu ucgorstmcg wey Eukkdchndrg mcg aoywlrg gmtm ilss kmy emvotmaoc pimfo mt mrlucg teo smko tdko.

Rldfo imchumho somrfe dc hocormi hocormtos ilchor quordos nofmuso dts nmsog lc cmturmi imchumho.

Lc teo lteor emcg, typog somrfe quordos mro kufe selrtor.

Blr dcstmcfo, eoro mro typdfmi vldfo quordos polpio wmiadch lc teo stroots lb Nrdhetlc illadch blr m cdfopdzzm kmy kmao:

=. Xeoro ds teo nost pdzzm pimfo mrlucg eoro. Velw ko teo nost pdzzm pimfo dc Nrdhetlc6. Eoip ko bdcg teo nost pdzzm pimfo dc Foctrmi Nrdhetlc7. Xeoro ds teo hromtost pdzzm rostmurmct dc Nrdhetlc