how hot is your sap data? bring your sap hana to perfection

0 Copyright 2014 FUJITSU

Human CentricInnovation

Fujitsu Forum2014

BOS 1 C109a Rm 13a

ICM Munich19th – 20th November


How Hot is Your SAP Data?Bring Your SAP HANA to Perfection

Wolfgang HopfesGlobal SAP Portfolio

SAP Business Development Director

Ray Barratt


Agenda

Introduction Objectives and

Positioned to change direction

Wolfgang Hopfes

Accelerated Decision Support Insight into Fujitsu’s “Systems of Discovery”

Ray BarrattWhy this approach? Story boarding and curating the

business relevance and context, but first you need insight and clarity

Ray Barratt

Co-innovating togetherModelling Options for Consideration

Wrap upConclusions + next steps


Introduction – Change in Direction

1. Cross-paradigm data access

2. Hyper-performance

Change

• Execute, record, analyse and

optimize without system limitations

• Integrated development

environment and shared systems

• Deployment independent solutions

Effect


Data

Movement

OLTP

In-memory

Real-time

otherEDW

FlexFrameOrchestrator


Why this approach?


The 3 disturbing pictures

1. Is what you see, what you get?

2. Or is what you get another sea?

3.

Why this approach?


System of Record

Systems of innovation

Systems of differentiation

Systems of disruption

Infrastructure vs Cloud?

This is what I See…………………………How about You?

The ICE Breaker?

Who is right?what is right?

One things for sureYou need insight!

Opportunity

Deliver Enterprise scale Deliver end 2 end services that deliver real insightEnrich the business context Addressing change across the business

The potential list is endless

“Without massive transformation this insight can put you back in the driving seat”

Business drivers:

One version of the truth?

Remove complexity / complicatednessRemove the centralised vs decentralised

Drive simplification

Unblock bottlenecks

Have a clear line of sight

“Systems of Discovery”


Accelerated Decision SupportUnleash the power to lead

Introducing…………………..


Driving growth in the face of complexity and competition

Explosion of SKUs/Articles, channels, and customer types

Margin pressure from both local and global competition

Requires unprecedented new capabilities:

Connected, supported decision making processes

Better insights across the entire business and business cycle

Faster execution driving firm financial improvements

Context - CPG/Retail Today


Accelerated Decision Support….WIKI

“ADS delivers new operational insight using leading edge technology and a business-led decision support framework, helps you to deliver outstanding collaborative service to your customers balanced with optimized profitability across your organization”

Increases line of sight deep into operational and commercial detail with granularity and precision • Connects and integrates details into manageable insights • Connects and curates stories through time, providing foresight and hindsight • Connects granular information to related issues from multiple perspectives Supports and integrates effective management dialogue across the value chain and across the company


Current MI ignores complexity and creates an artificially simple world

Deflection – EDW

cannot see / handle

complexity

Enterprise systems

Deflection – EDW

Not useful to Ops

No see through

Standards Only

No Cross View

Unconnected

Concealed Value

“current line of MI sight”

Ad-hoc point solutions

and Exel dual

operating models

Enterprise

MI

Shadow Processes

Dark Data

Complicatedness


Empowering Enterprise change with enriched multi-dimensional Through-Time® analytics…

SKU

Customer

Order

Ship-to

Location

Chanel

Category

Brand Extended

Enterprise MI

Hierarchy is loosened up

with better insight

On full transaction based foundation

Transactions

Context of any related business object

i.e. Trade Terms by any dimension


Case Study – Unilever (CTS v1)

Challenge:

• Align end-to-end supply chain capabilities

• Determine service and cost requirements (e.g. Prioritized responsiveness vs. cost-efficiency / pricing)

• Across varying customer types

• Inability to determine and measure precise cost targets for each activity driver

Solution Approach:

• Acorn calculation engine for core functionality

• Two Pilots: America / Europe

Benefits:• Improved inventory turnover

• Distribution cost savings

• Shared cost avoidance

• Improved customer case fill

• Customer stock optimization thru delivery frequency tuning

Accelerated Decision Support:• Enterprise solution

• Scalability

• Flexibility

Source: Gartner: How Unilever Saved Millions Through Cost-to-Serve Insights, 4 September 2013


Accelerated Decision Support….WIKI

“ADS delivers new operational insight using leading edge technology and a business-led decision support framework, helps you to deliver outstanding collaborative service to your customers balanced with optimized profitability across your organization”

Increases line of sight deep into operational and commercial detail with granularity and precision • Connects and integrates details into manageable insights • Connects and curates stories through time, providing foresight and hindsight • Connects granular information to related issues from multiple perspectives Supports and integrates effective management dialogue across the value chain and across the company


A one of a kind solution including:

Accelerated Decision Support (ADS)


Why ADS is Different

Focus Resources for Greatest ImpactAccelerated,

Supported Decisions

Optimize Costs and Profits

Save Money

Make MoneyFind Money


Cost-to-Serve Customer Co-Innovation WorkshopFrom Opportunity to Action: Gaining an Edge through Cross-Organizational Innovation


Bringing Worlds Together

Creativity

Optimize the Deal

Challenge the Status Quo

Consistency

Process Driven

Risk Taking Risk Avoidance

PredictabilityCollaboration

Commercials Supply Chain


Customer + strategic partners

collaboratively identifying and solving customer challenges

creating innovation and differentiation

enabling sustainable, profitable growth over the long-term

CustomerCo-innovation Workshop

3. Analyse question, act

1. Analyzetransaction

data

2. Provide new insights

4. Realize profits

ADS Process


Supply Chain Director

Commercial Director

Finance Director

SME Commercial Buying

SME Store / Stock Ordering

SME Head of Optimisation & Efficiency

SME Warehouse & Transportation

SME Stores Productivity

SME Customer Marketing

CPG/ Retailer

Customer CIO - Office contribution

Fujitsu: Professional Services / Managed Service and Infrastructure Delivery

AQOIA: Performance Management through Cost to Serve Analytics

NetApp: Scalable Data Management/Virtualization

SAP: In-Memory Data Processing

Partners


Engagement Process

Plan:

Expected win-win-win outcomes

Align common strategic goals

Suggested pre-reading

Pre-Workshop 1-Day Workshop Post Workshop

Do:

Collaborative problem solving

Focus on value and opportunity

Multi-partner team building for delivery

Act:

Outcomes and key learnings

Conceptual business case

Benchmarking

Action plan

43,252,003,274,489,856,000Rubik's Cube Combinations


ADS Phased Agile Delivery Approach

Analysis &Workshop

Group WideDeployment

& OngoingBenefitsFoundationPoV / Pilot

Business Preparation & Benefits

Alignment of where poor decisions are costing significant

business opportunity we could address

Validating with customer the

value proposition and business case

Delivering on the first phase of the

business case with hard Roi and building expertise

Business engagement and

knowledge capture and value capture process

Group wide deployment,Upkeep and expanding benefits

x10 RoI x35 RoI

Service Catalogue

(Incl, Benchmarking)


VM VM

Converged Infrastructure

Non-SAP

VM

ADS-as-a-

Service for

CPG/Retail

Infrastructure Services

Platform Services

Business Outcome ServicesSystems of Discovery

Application Systems of PACE LAYERING

Managed Services

HANA/DB

HANA/SAP Enterprise

Cloud Service Catalog

OSOS OS

Connecting the link between business & ITNon-Invasive – Accelerated – Decision - Support

Value Capture

Knowledge Capture

Business Needs Analysis

Stakeholder Analysis

Outcome Definitions

Business Case / PoV

Programme Management

Business Delivery Support

User Acceptance

Change Management


Approach increases returns over time…

Build initial capability & vision

•Teams are aligned and trained through doing

Realisation of profit becomes second nature

•Capability is proven and refined and embedded

•Organisation embraces the service and philosophy

Extend know-how to inform new product & service offerings

•Understanding is evolved to fuse new ideas and opportunities

•Enhanced services and products lead to competitive advantage

Recoup cost of Foundation Phase

• Initial findings will drive recurring savings

Real-time feedback as initiatives proceed

•Enables initiatives to be refined and business cases validated based on real data

Identify further opportunities

•Delve deeper into the current model

•Enhance granularity & scope of the model

• Identify global synergies

Benefits

Capability Targets

Foundation

Foundation RoIX 10 (5m)£50M Savings identifiedScaled RoIX 35

ADS insights typically delivers7 figure benefits

ADS Service Characteristics:

• Fast payback

• Minimal organisational impact

• No IT or Finance changes

• Scalable

• Continuous results

• Support Analysis Change and Benefits

Group wide deployment


Application Services

VM VM

Converged Infrastructure

Non-SAP

VMInfrastructure Services

Platform Services

Managed Services

HANA/DB

HANA/SAP Enterprise

Cloud Service Catalog

OSOS OS

Call to action…….We’re expanding our reach……moving up the food chain, can you afford not to!!!!!!

Mov

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Fu

jits

u U

p t

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Valu

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ain

Start here

Domain of Typical MC

Systems of

Discovery“ADS”-as-a-

Service

Business Outcome Services

Is what you see, what you get?

Or is what you get another sea?


So how hot is your data?


Next steps……Co-innovating Together

Jointly drive

Innovative, be a leading customers looking to take a

new market leadership position

Benefit from triangulation between SAP / Fujitsu /

NetApp

Piloting

Customers

Contact: [email protected] Barratt

[email protected]

mailto:[email protected]

how hot is your sap data? bring your sap hana to perfection

Technology

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business context

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business relevance

decision support framework

new operational insight

sap data