how has marketing management changed in recent years?
TRANSCRIPT
![Page 1: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/1.jpg)
How has Marketing Management changed in recent years?
These slides are based on Chapter 1 of ‘Marketing Management’ by Kotler Keller
![Page 2: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/2.jpg)
Marketplace isn’t same
what it used to be 10 years ago………..
Let’s ExploreThese………………
![Page 3: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/3.jpg)
Network Information Technology
![Page 4: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/4.jpg)
Globalization
Easier for Companies to Market in
Easier for Consumers to Buy from
International Travel has continued Grown
![Page 5: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/5.jpg)
Deregulation
Reducing
Power
![Page 6: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/6.jpg)
Privatization
Private Ownership
Increased Efficiency
![Page 7: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/7.jpg)
Heightened Competition
![Page 8: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/8.jpg)
Industry Convergence
![Page 9: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/9.jpg)
Retail Transformation
Home Shopping
e-commerce
Entertainment into Stores with Coffee Bars
![Page 10: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/10.jpg)
Consumer Information
![Page 11: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/11.jpg)
Consumer Buying Power
![Page 12: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/12.jpg)
Consumer Participation
participate in designing
Participate in Designing
![Page 13: How has Marketing Management Changed in recent years?](https://reader035.vdocuments.mx/reader035/viewer/2022082209/55b6de2dbb61ebed588b47e4/html5/thumbnails/13.jpg)
R E F E R E N C E Shttp://www.higheredlive.com/wp-content/uploads/2014/09/digital-tunnel-wallpaper1.jpg
http://www.intelligent-aerospace.com/content/dam/avi/online-articles/2012/11/shutterstock_globalization.jpg
http://www.networksasia.net/files/nwa/080513.jpg
http://www.publicpolicy.telefonica.com/blogs/wp-content/uploads/2012/01/iStock_000018168079Large.jpg
http://www.fieldassignment.com/wp-content/uploads/2012/09/fresh-produce-farmers-market.jpg
http://image.slidesharecdn.com/privatization-121208100603-phpapp01/95/privatization-1-638.jpg?cb=1354961244
http://tweakyourbiz.com/marketing/files/shutterstock_128579003.jpg
http://dev.kitrx.com/wp-content/uploads/2011/10/crowdsource.jpg