how games can help your charity
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Auroch Digital www.charitycomms.org.uk/eventsTRANSCRIPT
Digital Communications Conference
How games can help your charityTomas Rawlings, Creative Director, Auroch Digital
Tomas RawlingsCreative Director, Auroch Digital@[email protected]
Example of Work - Star Wars: Battle for Hoth (Lucas A rts/THQ)
Tomas RawlingsCreative Director, Auroch Digital@[email protected]
Tomas RawlingsCreative Director, Auroch Digital@[email protected]
Example of Work - Filth Fair (Wellcome Trust)
Who is Playing Games?
Games Grow Up (a Bit)...
Games Grow Up (More)...
Games Grow Up (Still More)...
- Games industry is growing 10% per year
- 74% of 12-15 year-olds have a games console in their bedroom
- Average social gamer was in fact a 43 year-old woman
- 58% of women and 56% of men play games online (with 13% and 10% respectively of those groups playing them daily)
Who is Now Playing Games?
Where are we playing games?
Where are we playing games?
- 52% of gamers report playing games where they think about moral and ethical issues
- "Good games create good learning in order to create good problem solving and, in the act, create deep engagement and satisfaction." (Gee 2009:39)
How are we playing games?
- Outreach
- Education
- Fund Raising
- Gamification
How Can We Use Games?
Games as Outreach (High Tea's 3 million plays)
Games as Education (Sweatshop: How Efficiency Costs People)
Games as Fund Raising (SEGA's $240,000 App Drive)
Gamification (e.g Double Impact)
- Games are not a Panacea (300 apps per day released)
- Cost of Development (5K to 25million)
- Charity and Games is Underdeveloped
- Does your charity offer an audience? Opportunities; Games Jam, Students, New developers
Some Hints and Tips...
Tomas RawlingsCreative Director, Auroch Digital@[email protected]
Thanks! - Notes Online at AurochDigital.com