How  Event  Technology  can  help  your  Events  Take  Off  

Jon  Schäffer  Co-­‐founder  @  Conferize  

KOSMOS  Conference  

Copenhagen  April  19th  –  23rd  2010  

3  Days  150  ParNcipants  104  Research  papers  14  Sessions    

Icelandic  Volcano  Erupts  

120  parNcipants  stranded  in  Europe  and  around  the  world  

The  conference  was  turned  into  a  Hybrid  event  with  live  streaming  

and  chat  rooms  

Köln  Arab  Emirates   Australia  

Google  AnalyNcs:  3.229  Pageviews  

1.706  Online  a[endees  

2010  30  a[endees  +1700  online  

2013  400  a[endees  +2000  online  

From  disaster  to  success  

Awareness  

ConsideraNon  

Decision  

BUY  

The  tradiNonal  buying  funnel  is  

dead  

Before  

BUY  

Awareness  

Research  

Engagement  

ConsideraNon  

Decision  

BUY  

Awareness  

ConsideraNon  

Decision  

Before  

Today  

Transparency  

BUY  

Awareness  

Research  

Engagement  

ConsideraNon  

Decision  

Loyalty  

Advocacy    Word-­‐of-­‐mouth  

1.000.000  of  events  IT’S  A  BUYER’S  MARKET  

Event  MarkeNng,    without  markeHng  the  event  

The  future  is…  

You’ll  no  longer  market  your  way  to  a  product  sale,  you’ll  now  facilitate  the  process  that  leads  to  it.  

Content  +  People  =  Content  MarkeNng  

All  content  is  now  digital    but  most  conferences  are  not  

Videos   Photos   PresentaNon   Reports   Documents  

Content  is  shared  by  the    crowd,  speakers,  organizers…  WHERE?  

You  need  to  aggregate,  structure  and  facilitate  content  markeNng  

That’s  what  Conferize  does  for  you  automaNcally  

Content  +  People  =  Content  MarkeNng  

Maybe  it  even  goes  VIRAL  

Social  based  plahorms  are  the  best  to  engage  people  and  facilitate  content  markeNng  

Personal   Professional   Geeks   Chaos  

Personal   Professional   Geeks   Chaos  

Conferize  amplifies  event  markeNng  via  social  networks  

Roskilde  Music  FesNval  

Roskilde  Music  FesNval    Backstage  Events  

Speakers  are  your  best  ambassadors  and  people  trust  them  more  than  you  

Research  shows  that  up  to  18%  of  virtual  parNcipants  buy  the  Ncket  next  year  

Conferences  will  also  go  online    and  first  movers  will  win  the  crowd  

 

Thanks  for  listening  

       @JonSchaffer  Co-­‐founder  @  Conferize.com