how does social make money
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How does social media make money?
3rd October 2011
Well, it depends whos asking?
What's the ROI on a million followers and a Retweet from @KanyeWest?
What does the client want to know?
9 out of 10 mid-large businesses will increase or maintain their social media spend in 2012
Source: Research Runner on bhealf of Royal Bank of Scotland Corporate & Institutional Banking (RBS CIB). October 20111.unknown
What are clients spending this money on?
Source: Research Runner on bhealf of Royal Bank of Scotland Corporate & Institutional Banking (RBS CIB). October 2011
Hit Like if you enjoyed my apples.
Investing in engagement
CONVERSATIONS THAT PUSH CONSUMERS UP THE PURCHASE LADDER
visit us on Facebook
Investing in social commerce
TURNING SOCIAL PLATFORMS INTO A BRANDS SHOP WINDOW
If 1,000 of you vote, Ill get you a discount at Macys
Investing in group buying
COLLECTIVE PSYCHOLOGY MEETS E-COMMERCE
How does this kind of social media investment contribute to a brands
What do investors want to
How do free services make money?
It may feel free but is it really?
The price we pay costs nothing, but the data we provide is worth millions to social network
BRANDS ARE ABLE TO SERVE TARGETED ADVERTISING TO AUDIENCES BASED ON WHO THEY ARE
Advertising is keeping social media networks afloat
Facebook revenue 2011
12% OF FACEBOOK REVENUE CAME FROM ZYNGA IN 2011
Networks are diversifying their revenue streams
Social networks are adopting alternative business models
FREEMIUM - BASIC SERVICES FREE BUT YOU PAY FOR THE PREMIUM
Whilst Social media darling Pinterest is making money from the start
AFFILIATE MARKETING MONETISES USER GENERATED ACTIVITY
Agencies can make money from social media in three ways:Everyone becomes an expert - not just in what it is but how it works.
2. Develop solutions that directly or indirectly make money for our clients
3. Creating valuable experiences for consumers
volume of noise makes it tough to isolate the impact of social media comms & measure ROI
And if your mum asks just tell her...
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