how does see-think-do-care works in facebook ads
TRANSCRIPT
![Page 1: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/1.jpg)
wersm.com
#BabelCamp | Lukáš Krejča | LukasK.cz
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![Page 7: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/7.jpg)
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Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
...and they lived
happily ever after
![Page 11: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/11.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 12: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/12.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
Who is this guy?
![Page 13: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/13.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
LukasK.cz
@lukaskrejca
![Page 14: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/14.jpg)
![Page 15: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/15.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
„We want more leads
and Facebook Fans
from Facebook Ads.“
![Page 16: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/16.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 17: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/17.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
SEE
![Page 18: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/18.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
THINK
![Page 19: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/19.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
DO
![Page 20: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/20.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
CARE
![Page 21: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/21.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 22: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/22.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 23: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/23.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
Facebook ads in all
phases of buying
process?
![Page 24: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/24.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 25: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/25.jpg)
Jak používat UTM parametry?
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
For every stage you need:
Goal
Audience
Content
Analytics metrics
![Page 26: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/26.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 27: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/27.jpg)
Goal To get know that anybody could have online store.
Audience Lookalike, Digital marketing /ecommerce,
small busines owners
Content MujPrvniEshop.cz
Analytics Reach, visits
Shoptet.cz – See stage
![Page 28: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/28.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 29: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/29.jpg)
Goal 1. Facebook fans
2. Show Shoptet as the best solution
Audience Remarketing
Content MujPrvniEshop, Shoptet advantages
Analytics 1. CPF – cost-pre-fan
2. Visits, asisted conversions
Shoptet.cz – Think stage
![Page 30: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/30.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 31: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/31.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 32: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/32.jpg)
Goal 30-day Trial Sign-Up
Audience Remarketing
Content Shoptet advantages, homepage
Analytics CPA
Shoptet.cz – Do stage
![Page 33: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/33.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 34: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/34.jpg)
Goal New customers
Audience Trial users Remarketing
Content Paid version pros, discount
Analytics PNO
Shoptet.cz – Care stage
![Page 35: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/35.jpg)
#BabelCamp | Lukáš Krejča | LukasK.cz
![Page 36: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/36.jpg)
Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz
O čem to bude
YES, you can use Facebook ads
in all phases
of buying process!
![Page 37: How does See-Think-Do-Care works in Facebook Ads](https://reader033.vdocuments.mx/reader033/viewer/2022042611/5885be541a28ab6f168b640f/html5/thumbnails/37.jpg)
LUKASK.CZ @LUKASKREJCA
FB.COM/LUKASK.CZ