how do you advertise? first, there was before the feature presentation

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How do you advertise? First, there was “before the feature presentation”

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Page 1: How do you advertise? First, there was before the feature presentation

How do you advertise?

First, there was “before the feature presentation”

Page 2: How do you advertise? First, there was before the feature presentation

How do you advertise?

. . . then there was newspapers

Page 3: How do you advertise? First, there was before the feature presentation

How do you advertise?

. . . radio was huge

Page 4: How do you advertise? First, there was before the feature presentation

How do you advertise?

. . . magazines

Page 5: How do you advertise? First, there was before the feature presentation

How do you advertise?

direct mail & flyers

Page 6: How do you advertise? First, there was before the feature presentation

How do you advertise?

let’s not forget television

Page 7: How do you advertise? First, there was before the feature presentation

How do you advertise?

or online

Page 8: How do you advertise? First, there was before the feature presentation

Over the years, the number of ways to advertise has increased. So too has the cost to reach 1000 consumers.

TV Movies NewpapersMagazines Radio Flyers$0

$20

$40

$60

$80

$100

$120

$140

$160

$180

$200

the 50'sthe 70'sthe 90's

Page 9: How do you advertise? First, there was before the feature presentation

but a funny thing happened in the 2000’s. . . advertisers noticed their ads weren’t working as well.

People started to get their news and information online. Newspapers and magazines started to close down.

And telemarketing is illegal in many areas

People started to download music and stopped listening to the radio

People could watch videos online. Now you can evenwatch any TV show online without the commercials

Consumers have gotten so good at “online searching” ,they don’t look at their junk mail anymore

Page 10: How do you advertise? First, there was before the feature presentation

What’s a small business to do?

Page 11: How do you advertise? First, there was before the feature presentation

the answer is text messaging

Text messaging is the way teenagers communicate with each other.Because their kids use text messaging, most parents use text messaging.So, how would you advertise to teenagers or their parents?Right, text messaging!

Page 12: How do you advertise? First, there was before the feature presentation

SMSnet is a subscriber based text messaging company.

Teenagers and their parents have agreed to accept two text messages per week from us.

They want to see deals, discounts and specials on dining out at your restaurant and shopping at your store.

We send your special offer to local subscribers who receive the text message on their mobile phone.

Page 13: How do you advertise? First, there was before the feature presentation

SMSnet gets your advertising message

into the right handsat the right time

and at the right price!

Page 14: How do you advertise? First, there was before the feature presentation

“Your customers are mobile,Shouldn’t your advertising be?”