how do you accelerate your sales?
DESCRIPTION
It is no longer acceptable to be good enough you need to be exceptional in the eyes of your customers. Giving your customers a HUG - Hear Understand Give back incredible value - is a powerful way to stand out so your customers choose you instead of your competitors.TRANSCRIPT
Q. HOW DO YOU ACCELERATE SALES?A. GIVE YOUR CUSTOMERS A HUG
Hear Understand & Give back value
MAKE IT A BIG HUG
Q. WHAT ARE THE BENEFITS OF GIVING YOUR CUTOMER A HUG?A. CUSTOMERS KNOW YOU CARE
BUT THAT’S NOT ALL….
Hear Understand & Give back value
BY GIVING CUSTOMERS A HUG YOU…
BUILD RAPPORT
RAPPORT
“ To get anybody to buy from you requires three things: rapport, logic and emotion. Rapport means that the buyer trusts you. Logic means that buying makes sense. Emotion means that buying feels good. Use all three tools. ”
Mark Sanborn – Training Leadership
GIVE CUSTOMERS REASONS TO TRUST YOU
TRUST
“The toughest thing about the power of
trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer. ”
Thomas J Watson- CEO and chairman of IBM
INCREASE CUSTOMER RETENTION
RETENTION
When you serve the customer better, there is always a return on your investment
Kara Parling-Marketing advertising writer
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SHARE YOUR BRAND STORY
STORY
Facts do not persuade, feelings do. And stories are the best way to get at those feelings
Tom Asacker-Best selling author
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GIVE YOUR CUSTOMERS REASONS TO BE LOYAL
LOYALTY
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful
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Jeff Bezos, CEO Amazon.com
DEVELOP RELATIONSHIPS
RELATIONSHIPS
Whatever your business is, talk to your customers and provide them with what they want. It makes sense
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Robert Bowman, CEO Major League Baseball Advanced Media
CREATE HAPPY CUSTOMERS
HAPPY CUSTOMERS
A man without a smiling face must not open a shop
Chinese proverb
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INCREASE CUSTOMERENGAGEMENT
ENGAGEMENT
Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.
Steve Jobs –Co Founder of Apple Inc
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CREATE BRAND AMBASSADORS
BRAND AMBASSADORS
Do what you do so well that they will want to see it again and bring their friends.
Walt Disney – Co founder of Walt Disney productions
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GET KNOWN AS A HUGGABLE BUSINESS
THE HUGGABILITY FACTOR
There is a spiritual aspect to our lives – when we give, we receive – when a business does something good for somebody, that somebody feels good about them.
Ben Cohen –Co Founder of Ben and Jerry’s
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Click here to learn more about creating Brand Ambassadors http://bit.ly/10qi5IO
HUG YOUR CUSTOMERSAND ACCELERATEYOUR SALES
@carolepyke @eelanmedia