how do we manage multiple online profiles
TRANSCRIPT
This is something that I’ve been thinking about for a while ... But still not quite figured out
But before we start ...
What you should do: Interactive talk – i.e. shout out, or post on twitter
Purpose: Looking for ideas and start a discussion
Just to differentiate, I’m talking about Personal rather than Business
Social Networks are amazing
They allow us to share links, give our opinions, connect with people that we do know and we don’t know
So whats the problem?
Multiple Social Networks
Lots of social networks:
Problem 1:There are different etiquettes associated with
different networks
IMO: Twitter expects more updates than facebook statuses
Problem 2:They serve different audiences
Serve different Audiences
Blogs Twitter Youtube Linked In Facebook
Public Broadcast/ Public
“Friends” and Public
Business and Professional
Friends
Public
Open networks
Private
Closed networks
Intended Audience == Actual Audience
LOSE
Intended Audience != Actual Audience
WIN! LOSE
Problem 3:They serve different purposes
Facebook/ Bebo
Twitter Linked In Youtube Blogs
Sharing with friends
Short comments(providing valuable links / content, brief news broadcasts)
Providing an Online CV
Sharing videocontent
Long(ish) pieces of prose
A form of journalism
This is an increasing problem ...
Especially in the Future
For example: Opinions change
Your opinions when you were 13 will be different from when you are 23 ... Or 33 ... Or 43 ....
So the big question is
How do we manage multiple online profiles?
What are the solutions?
Solution 1: In your head and be Disciplined
Step 1. Make Coffee Step 2. Sit down and write down the social
networks you’re inStep 3. Set down some rules about what you
want to do, whereStep 4. Publish your rules and Stick to it
But thats hard work
Solution 2: Social Aggregators
3 types of Aggregators
1. Force you to have a unified profile and push that out
Bebo
TwitterYOU
2. Collating content that you have on the different profiles
3. Helps you keep track of your friends (Friend Feed)
But I’m still not satisfied by this
And I think we can do better
How?
Want to design a better social network aggregator
What would the feature list include?
Some ideas ...
Grouping similar tasks
Sharing items on similar platforms (e.g. photos on Facebook and Bebo)
But excluding others
Having multiple updates
Fast moving (Twitter), slower moving ones (Facebook)
Group Social Networks by similar functions
Linkedin for Business, Bebo for Personal
Any more?