how do we get people to do things for the common good? water explorers. developing behaviour change...
TRANSCRIPT
![Page 1: How do we get people to do things for the common good? Water explorers. Developing behaviour change campaigns conference, 14 July 2016](https://reader031.vdocuments.mx/reader031/viewer/2022030211/58a18bb11a28abca5a8b6b05/html5/thumbnails/1.jpg)
Sonja Graham
Nurturing values (and behaviours) for a more
sustainable society
![Page 2: How do we get people to do things for the common good? Water explorers. Developing behaviour change campaigns conference, 14 July 2016](https://reader031.vdocuments.mx/reader031/viewer/2022030211/58a18bb11a28abca5a8b6b05/html5/thumbnails/2.jpg)
Our major societal issues are
inextricably linked… as are we.
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Common Cause representation of Values groups - Schwartz, S.H. (1992) (http://valuesandframes.org/)
Which values are crucial for
sustainable development?
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Are we promoting counter-
productive values?
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Can we
strengthen values
by focusing on
the how as well
as the what?
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practise of
values
=
more
importance
placed on
values
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Explicit focus on values…
Could that work with adults too?
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Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
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14 July 2016
London
#CCbehaviourchange
Developing
behaviour change
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