how do social media & search intersect
DESCRIPTION
The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?TRANSCRIPT
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How Do Social Media & Search Intersect?
Presented by:
David WallaceCEO/Founder - SearchRank
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Does Social Media Prevent the NeedFor Search?
Absolutely not!
Organic/paid search are still huge and by far largest driver of web-based traffic.
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Does Social Media Play an Important Role in Search?
Yes indeed!
A review of SERPs for any company already engaged in social media reveals its
intersection with organic search.
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One would be naive not to recognize the vast number of people using social media & not try to tap into their audiences.
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Online Usage Stats
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Online Usage Stats
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Online Usage Stats
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Online Usage Stats
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Facebook Client Case Study
- Started Facebook Fan Page in November 2008
- Last year had 1,700 fans; this year has over 45,000 fans.
- Use Fan Page to promote blog content, offer promotions/discounts, introduce new product, hold contests and even build brand loyalty.
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Facebook Client Case Study
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Facebook Client Case Study
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Facebook Client Case Study
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Search/Social Media Strategies
- Integrate Offline & Online Advertising
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
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Search/Social Media Strategies
- Integrate Offline & Online Advertising
- Multimedia Usage
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
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http://www.youtube.com/watch?v=ql-N3F1FhW4
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Search/Social Media Strategies
- Integrate Offline & Online Advertising
- Multimedia Usage
- Custom-Tailor the Message
- Local Social Networks, Beyond Yelp
- Contests & Discounts
- Customer Service
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
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Search/Social Media Strategies
- Integrate Offline & Online Advertising
- Multimedia Usage
- Custom-Tailor the Message
- Local Social Networks, Beyond Yelp
- Contests & Discounts
- Customer Service
- Online Reputation Management
What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
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Conclusion
Use SEARCH To Stand Out
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Conclusion
Use SOCIAL MEDIA To Build Brand Loyalty
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Thank You!
David Wallace
SearchRankwww.searchrank.com
Twitter: @DavidWallace
Search & Social Media Marketing Since 1997