how do people use twitter?
DESCRIPTION
SurveyMonkey's CEO, Dave Goldberg, stops by Bloomberg West to talk about how people are using Twitter and usage trends in light of the company's reports earnings.TRANSCRIPT
1/28
98.14% 475
1.86% 9
Q1Haveyouheardofthesocialnetwork,Twitter?
Answered:484 Skipped:0
Total 484
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Yes
No
2/28
39.58% 188
60.42% 287
Q2DoyoucurrentlyhaveaTwitteraccount?
Answered:475 Skipped:9
Total 475
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Yes
No
3/28
8.36% 24
91.64% 263
Q3HaveyoueverhadaTwitteraccount?Answered:287 Skipped:197
Total 287
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Yes
No
4/28
30.42% 80
9.51% 25
4.56% 12
1.14% 3
31.18% 82
13.31% 35
9.89% 26
Q4WhyhaveyouneverhadaTwitteraccount?
Answered:263 Skipped:221
Total 263
# Other(pleasespecify) Date
1 Iprefertalkingtopeople. 7/24/201410:29PM
2 Ihavenouseforit. 7/24/201410:18PM
3 DoIreallywanttotellpeoplewhatI'mupto? 7/24/20149:47PM
4 don'tseetheneed 7/24/20149:12PM
5 Iamahumannotabird 7/24/20149:08PM
6 FACEBOOK.ONEISENOUGH 7/24/20148:39PM
7 tooadd 7/24/20148:31PM
8 Don'twanttousesocialmedia 7/24/20147:44PM
9 Idon'thavea"smartphone"andconsiderTwitternotuseful. 7/24/20147:03PM
10 IfindthewholeideaofTwitterstupid. 7/24/20147:00PM
11 OnDial-up,andspeedisslow 7/24/20146:49PM
12 Ijustdon'twantaTwitteraccount 7/24/20146:49PM
13 Didn'tfinditnecessary 7/24/20146:45PM
14 I'dratherbedead 7/24/20146:40PM
15 147wordsarenotenough 7/24/20146:30PM
16 Notreallyinterestedthatmuch 7/24/20146:20PM
17 Idon'ttext 7/24/20146:08PM
18 Neverreallysawtheneed. 7/24/20145:53PM
19 Notinterested 7/24/20145:53PM
Idonotusesocialmedia...
ThosewhoIcommunicate...
Ihavetoomanysocial...
IfindTwittertooconfusing
IdonotfindTwitteruseful
Iamunfamiliarw ...
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Idonotusesocialmediaingeneral
ThosewhoIcommunicatewithdonotuseTwitter
IhavetoomanysocialmediaaccountstouseTwitter
IfindTwittertooconfusing
IdonotfindTwitteruseful
IamunfamiliarwithTwitter
Other(pleasespecify)
5/28
20 Idon'townasmartphone. 7/24/20145:35PM
21 Idon'tknowhowitworks. 7/24/20145:25PM
22 Ijusthaven'tgottenaroundtogettinganaccount. 7/24/20145:17PM
23 ParentsrefusetoletmehaveaTwitteraccount 7/24/20144:51PM
24 justnotinterested 7/24/20144:44PM
25 Notintrestedintheservicethattwitteroffers. 7/24/20144:39PM
26 FuckthatcrapandALL"soshulmeedeeyaa" 7/24/20143:58PM
6/28
33.33% 8
0.00% 0
0.00% 0
20.83% 5
0.00% 0
25.00% 6
20.83% 5
Q5Whichofthefollowingstatementsbestdescribeswhyyoudon’tuseTwitter?
Answered:24 Skipped:460
Total 24
# Other(pleasespecify) Date
1 Doesnotallowverylongmessages 7/24/20148:01PM
2 Keptgettinghacked. 7/24/20147:31PM
3 toomuchwastedtime 7/24/20145:58PM
4 ifinditnarc ic istic 7/24/20145:21PM
5 Icouldn'tusemynameoralias 7/24/20145:13PM
Ifounditboring
Idislikedthecontent
Ifoundthesitehardto...
Notenoughofmyfriendso...
Idon’thavetime
I’mjustnotinterestedi...
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Ifounditboring
Idislikedthecontent
Ifoundthesitehardtouse
NotenoughofmyfriendsorpeopleI'minterestedinusedit
Idon’thavetime
I’mjustnotinterestedinusingit
Other(pleasespecify)
7/28
22.34% 42
31.91% 60
30.32% 57
10.64% 20
4.79% 9
Q6HowlonghaveyouusedTwitter?Answered:188 Skipped:296
Total 188
Lessthanayear
1-2years
2-4years
4-6years
6+years
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Lessthanayear
1-2years
2-4years
4-6years
6+years
8/28
48.40% 91
8.51% 16
37.77% 71
5.32% 10
Q7WhichdevicedoyoucheckTwitterfromthemostoften?
Answered:188 Skipped:296
Total 188
# Other(pleasespecify) Date
1 Laptop 7/25/20148:38AM
2 Idon'tactuallycheck/useitvirtuallyatall-excepttosignupforcontests 7/25/20147:05AM
3 don'tcheckit 7/25/20146:36AM
4 idon'tcheck 7/24/20147:42PM
5 idontuseit 7/24/20146:29PM
6 Idon'teverchecktwitter 7/24/20146:06PM
7 Idon'tcheckit 7/24/20145:37PM
8 None,Ineverlookatit. 7/24/20145:27PM
9 Rarelycheckitatall. 7/24/20145:24PM
10 never 7/24/20145:00PM
Smartphone
Tablet
PC
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Smartphone
Tablet
PC
Other(pleasespecify)
9/28
15.96% 30
17.02% 32
8.51% 16
25.53% 48
32.98% 62
Q8Howoftendoyounoticeadvertisementsorsponsoredcontenton
Twitter?Answered:188 Skipped:296
Total 188
Ialwaysnoticeadso...
Iusuallynoticeadso...
Inoticeadsorsponsored...
Ioccasionallynoticeadso...
Inevernoticeadsor...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Ialwaysnoticeadsorsponsoredcontent
Iusuallynoticeadsorsponsoredcontent
Inoticeadsorsponsoredcontentabouthalfthetime
Ioccasionallynoticeadsorsponsoredcontent
Inevernoticeadsorsponsoredcontent
10/28
21.28% 40
14.89% 28
18.09% 34
15.96% 30
29.79% 56
Q9HowmuchdotheadsorsponsoredcontentonTwitterbotherorannoyyou?
Answered:188 Skipped:296
Total 188
Alot
Amoderateamount
Some
Alittlebit
Notatall
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Alot
Amoderateamount
Some
Alittlebit
Notatall
11/28
45.74% 86
14.89% 28
25.00% 47
36.17% 68
27.13% 51
54.79% 103
20.74% 39
28.19% 53
19.15% 36
18.09% 34
19.15% 36
15.43% 29
20.21% 38
Q10WhattypesofpeopleororganizationsdoyoufollowonTwitter?Checkallthat
apply.Answered:188 Skipped:296
Newsoutlets
Lifestyleblogs/outlets
Charities,associations...
Celebrities
Athletes
Friends&family
Mov ies&TVshows
Science&techcontent...
Governmentagencies
Politicians
Restaurants/localbusinesses
Notablebrands
Companies
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Newsoutlets
Lifestyleblogs/outlets
Charities,associations,politicalorganizations
Celebrities
Athletes
Friends&family
Movies&TVshows
Science&techcontentproducers
Governmentagencies
Politic ians
Restaurants/localbusinesses
Notablebrands
Companies
12/28
22.34% 42
TotalRespondents:188
# Other(pleasespecify) Date
1 Games 7/25/201410:40AM
2 Don'tuseTwitteroften 7/25/201410:40AM
3 Youtubers 7/25/201410:34AM
4 eSportsandeSportsplayers 7/25/20147:17AM
5 None 7/25/20146:51AM
6 none 7/25/20146:36AM
7 Sports 7/25/20143:53AM
8 Mostlyyoutubers 7/25/201412:38AM
9 religiousleaders 7/25/201412:18AM
10 none 7/24/201411:11PM
11 Politicalcommentators 7/24/201411:05PM
12 Comedy,comedywriters&comedians 7/24/201410:34PM
13 moblegames 7/24/201410:02PM
14 bands 7/24/20149:35PM
15 comedywriters 7/24/20148:21PM
16 none 7/24/20148:12PM
17 Notablepersonalitiesintheinternettechfield 7/24/20147:57PM
18 none 7/24/20147:42PM
19 idon'tfollowanyone 7/24/20147:38PM
20 tradeorganizations 7/24/20147:28PM
21 Professionalconsultants 7/24/20147:27PM
22 don'treallyuseitmuch 7/24/20147:05PM
23 Journalists,comedians 7/24/20146:41PM
24 none 7/24/20146:29PM
25 authors 7/24/20146:22PM
26 None 7/24/20146:06PM
27 BlogsontopicsinwhichIaminterested 7/24/20145:48PM
28 none 7/24/20145:38PM
29 Humorists 7/24/20145:33PM
30 currentlynone 7/24/20145:28PM
31 Irarelyusetwiter. 7/24/20145:25PM
32 investments 7/24/20145:19PM
33 Vegans 7/24/20145:16PM
34 nudechicks 7/24/20145:15PM
35 noneneveruseit 7/24/20145:08PM
36 Finance 7/24/20144:46PM
37 None 7/24/20144:44PM
38 Idon'tuseitanymore 7/24/20144:43PM
39 Onlyothersinmyfield 7/24/20144:35PM
40 GospelMusicLovers 7/24/20144:34PM
41 Idon'tfollowanyone,Ithinktwitterisstupid 7/24/20144:27PM
42 Ifollownoone 7/24/20144:24PM
Other(pleasespecify)
13/28
21.81% 41
5.32% 10
17.55% 33
8.51% 16
7.98% 15
2.66% 5
23.40% 44
12.77% 24
Q11HowoftendoyoucheckorlogintoTwitterviamobileoronline?
Answered:188 Skipped:296
Total 188
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
14/28
5.85% 11
3.19% 6
12.23% 23
3.72% 7
13.30% 25
3.72% 7
22.34% 42
35.64% 67
Q12Howoftendoyoupostatweet?Answered:188 Skipped:296
Total 188
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
15/28
10.11% 19
26.60% 50
40.43% 76
22.87% 43
Q13Generallyspeaking,whattimeofdaydoyouuseTwittermostoften?
Answered:188 Skipped:296
Total 188
Inthemorning
Intheafternoon
Intheevening
Iuseitconsistently...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Inthemorning
Intheafternoon
Intheevening
Iuseitconsistentlythroughouttheday
16/28
16.49% 31
5.85% 11
7.45% 14
9.04% 17
3.72% 7
1.06% 2
26.60% 50
29.79% 56
Q14Generallyspeaking,whatdoyouTweetmostabout?Answered:188 Skipped:296
Total 188
# Other(pleasespecify) Date
1 None 7/25/201410:41AM
2 None 7/25/201410:40AM
3 Idon'ttweet,Ijustread. 7/25/201410:37AM
4 Idon'tpost 7/25/201410:34AM
5 Nothing 7/25/201410:23AM
6 Don'tpost. 7/25/201410:20AM
7 Idon'ttweet,useittofollowothers 7/25/201410:17AM
8 Idonttweet 7/25/201410:14AM
9 eSportsEvents 7/25/20147:18AM
10 Tech 7/25/20147:06AM
11 Idon't 7/25/20146:52AM
12 na 7/25/20146:37AM
13 Nothing 7/25/20145:51AM
14 music 7/25/20144:05AM
15 Contests 7/25/20143:54AM
16 Respondtoyoutuber'squestionsorsendthempictures,alsocomplimentontherevidsoradviceonthem. 7/25/201412:41AM
News/currentevents
Business
Entertainment(TV,mov ies,...
Sports
Politics
Customerserv ice
Mypersonallife
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
News/currentevents
Business
Entertainment(TV,movies,etc.)
Sports
Politics
Customerservice
Mypersonall i fe
Other(pleasespecify)
17/28
17 notveryoften 7/24/201411:12PM
18 Idon't 7/24/20149:36PM
19 idonttweet 7/24/20148:23PM
20 N/A 7/24/20148:13PM
21 Faith 7/24/20148:00PM
22 iknowlongertweet 7/24/20147:43PM
23 nothing 7/24/20147:39PM
24 Idon'ttweet 7/24/20147:39PM
25 Idon'ttweet 7/24/20147:28PM
26 Nothing 7/24/20147:16PM
27 n/a 7/24/20147:07PM
28 idonttweet 7/24/20146:56PM
29 anything 7/24/20146:38PM
30 idont 7/24/20146:30PM
31 Haven'ttweeted 7/24/20146:25PM
32 N/A 7/24/20146:10PM
33 Idon'ttweet 7/24/20146:08PM
34 nothingIfollow 7/24/20145:51PM
35 Research 7/24/20145:49PM
36 nothing 7/24/20145:38PM
37 humor 7/24/20145:33PM
38 N/A 7/24/20145:30PM
39 Ineverpost. 7/24/20145:29PM
40 nothing 7/24/20145:29PM
41 Ialmostnevertweet. 7/24/20145:26PM
42 http://legacyofpythagoras.wordpress.com/2014/04/10/master-l ist-of-vegan-info 7/24/20145:18PM
43 funnyfakefacts 7/24/20145:16PM
44 Sweepstakes 7/24/20145:13PM
45 IneverTweet 7/24/20145:09PM
46 "#badtweet" 7/24/20145:05PM
47 nothing 7/24/20145:00PM
48 haven'ttweeted 7/24/20144:50PM
49 don'ttweet 7/24/20144:46PM
50 Nothing. 7/24/20144:43PM
51 Food 7/24/20144:37PM
52 Sharinginterestingartic lesfromthewebofallsubjects 7/24/20144:37PM
53 GospelMusic 7/24/20144:36PM
54 Itemsofinterestinmyfield,andretweetingsamebyothers 7/24/20144:36PM
55 Iamnotatwit,Idon'ttweet 7/24/20144:28PM
56 OnlineGaming 7/24/20144:25PM
18/28
12.23% 23
69.15% 130
18.62% 35
Q15Generallyspeaking,wouldyouconsideryourselfactiveonTwitter
(regularlyTweetingorre-Tweeting)orpassive(readingtheTweetsofothers,but
rarelyTweetingorre-Tweeting)Answered:188 Skipped:296
Total 188
Active
Passive
Anevenmixofboth
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Active
Passive
Anevenmixofboth
19/28
4.79% 9
15.96% 30
53.72% 101
11.70% 22
13.83% 26
Q16Inoneyear’stime,doyouthinkyou’llbeusingTwittermore,less,oraboutthesameamountasthanyoucurrentlydo?
Answered:188 Skipped:296
Total 188
Muchmore
Somewhatmore
AboutthesameasIdonow
Somewhatless
Muchless
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Muchmore
Somewhatmore
AboutthesameasIdonow
Somewhatless
Muchless
20/28
80.32% 151
63.83% 120
67.02% 126
81.38% 153
74.47% 140
51.06% 96
57.45% 108
54.26% 102
55.85% 105
69.15% 130
61.70% 116
64.36% 121
Q17Ofthefollowingtypesoforganizations/peoplelisted,whichwouldyouexpecttohaveaTwitteraccount?
Pleaseselectallthatapply.Answered:188 Skipped:296
Newsoutlets
Lifestyleblogs/outlets
Charities,associations...
Celebrities
Athletes
Friends&family
Mov ies&TVshows
Science&techcontent...
Governmentagencies
Politicians
Restaurants/localbusinesses
Notablebrands
Companies
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Newsoutlets
Lifestyleblogs/outlets
Charities,associations,politicalorganizations
Celebrities
Athletes
Friends&family
Movies&TVshows
Science&techcontentproducers
Governmentagencies
Politic ians
Restaurants/localbusinesses
Notablebrands
21/28
62.77% 118
7.45% 14
TotalRespondents:188
# Other(pleasespecify) Date
1 Internetpersonalities 7/25/201410:35AM
2 Everyone 7/25/201410:24AM
3 Spiritualleaders 7/25/201412:20AM
4 Pranksters&trolls 7/24/201410:37PM
5 Writers/bloggers 7/24/20147:27PM
6 Religiousandeducationalinstitutions 7/24/20146:45PM
7 notsure 7/24/20146:31PM
8 authors 7/24/20146:23PM
9 Don'tcare,hatetwitter. 7/24/20145:29PM
10 Anyorganizationwithapublic relationsormarketingdepartment. 7/24/20145:27PM
11 http://legacyofpythagoras.wordpress.com/2014/04/10/master-l ist-of-vegan-info 7/24/20145:24PM
12 ourjerkpresident 7/24/20145:01PM
13 notsure. 7/24/20144:44PM
14 InternetTrolls 7/24/20144:25PM
Companies
Other(pleasespecify)
22/28
33.51% 63
12.77% 24
11.70% 22
40.43% 76
24.47% 46
22.34% 42
17.55% 33
25.00% 47
5.32% 10
11.70% 22
7.98% 15
7.98% 15
7.45% 14
Q18Whichofthefollowingpeopleororganizationscreatethemostinteresting
contentonTwitter?Answered:188 Skipped:296
Newsoutlets
Lifestyleblogs/outlets
Charities,associations...
Celebrities
Athletes
Friends&family
Mov ies&TVshows
Science&techcontent...
Governmentagencies
Politicians
Restaurants/localbusinesses
Notablebrands
Companies
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Newsoutlets
Lifestyleblogs/outlets
Charities,associations,politicalorganizations
Celebrities
Athletes
Friends&family
Movies&TVshows
Science&techcontentproducers
Governmentagencies
Politic ians
Restaurants/localbusinesses
Notablebrands
Companies
23/28
17.55% 33
TotalRespondents:188
# Other(pleasespecify) Date
1 Notsure;hardlyusetwitter 7/25/201410:42AM
2 Games 7/25/201410:41AM
3 Internetpersonalities 7/25/201410:35AM
4 noidea 7/25/20147:07AM
5 none 7/25/20146:37AM
6 Noneoftheabove 7/25/20143:31AM
7 IreallyonlyfollowYoutuberstobehonest 7/25/201412:43AM
8 notsure 7/24/201411:13PM
9 Politicalcommentators 7/24/201411:10PM
10 Comedians&ComedyWriters 7/24/201410:37PM
11 bands 7/24/20149:37PM
12 probablyjustindividuals 7/24/20148:14PM
13 Notablepeopleintheinternettechfield 7/24/20147:59PM
14 Noneofitisinteresting 7/24/20147:39PM
15 Idon'tknow 7/24/20147:30PM
16 Bloggers&writers 7/24/20147:27PM
17 Don'tknow 7/24/20147:21PM
18 noidea 7/24/20147:08PM
19 none 7/24/20146:57PM
20 Journalists 7/24/20146:43PM
21 notsure 7/24/20146:31PM
22 None 7/24/20146:31PM
23 It'sallrubbish.Abunchofcrappyrantsaboutthingsthatotherpeopledon'tl ikelycareabout. 7/24/20146:09PM
24 nobody,inmyopinion,createsanythinginterestingonit 7/24/20145:39PM
25 humorists 7/24/20145:34PM
26 Don'tcare,hatetwitter. 7/24/20145:29PM
27 noidea 7/24/20145:29PM
28 Ihavenotfoundinterestingcontentontwitter. 7/24/20145:27PM
29 none 7/24/20145:20PM
30 itsallbs 7/24/20145:11PM
31 reallynotabletojudgethat 7/24/20144:52PM
32 Don'tknow 7/24/20144:44PM
33 Peersinmyworkfield(whichareallIeverreallysee) 7/24/20144:37PM
Other(pleasespecify)
24/28
100.00% 484
0.00% 0
Q19GenderAnswered:484 Skipped:0
Total 484
Male
Female
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Male
Female
25/28
0.00% 0
22.11% 107
26.03% 126
28.10% 136
23.76% 115
Q20AgeAnswered:484 Skipped:0
Total 484
<18
18-29
30-44
45-60
>60
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
<18
18-29
30-44
45-60
>60
26/28
12.35% 50
17.78% 72
35.80% 145
21.73% 88
12.35% 50
Q21HouseholdIncomeAnswered:405 Skipped:79
Total 405
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
27/28
2.69% 13
9.30% 45
30.58% 148
34.09% 165
23.35% 113
Q22EducationAnswered:484 Skipped:0
Total 484
Lessthanhighschooldegree
Highschooldegree
SomecollegeorAssociate...
Bachelordegree
Graduatedegree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Lessthanhighschooldegree
Highschooldegree
SomecollegeorAssociatedegree
Bachelordegree
Graduatedegree
28/28
6.63% 32
10.97% 53
15.11% 73
7.66% 37
19.46% 94
4.55% 22
9.73% 47
5.59% 27
20.29% 98
Q23Location(CensusRegion)Answered:483 Skipped:1
Total 483
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific