how do marketing communications work?
TRANSCRIPT
Designing and Managing
INTEGRATED
How do Marketing
Communications
WORK ?
MarketingCommunication Process Models
Macro-model
Micro-model
Micro Model Of The Communications Process
Micro Model of Consumer Responses
Learn – Feel -Do
Learn – Do- Feel
Feel- Do- Learn
Three Sequences of Hierarchy of Effects
Hie
rarc
hy o
f Eff
ects
SUMMARY
Working of Marketing Communications
Macro Model Of Communication Process Micro Model Of Consumer Responses Micro Model : Hierarchy of Effects Sequences Of Hierarchy of Effects
-Dishi Arora
Created By Dishi Arora, IIT
Guwahati, during an internship by
Prof. Sameer Mathur, IIM
Lucknow, www.IIMInternship.com