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How DNN Development Can Improve the SEO of Your Website?

Search engine optimization is a process that is adopted to improve the visibility of the site or the web pages in the major search engines through natural search results. A proper SEO of your website helps to increase the traffic to the site and this is usually done by including various techniques that are considered by the search engines.

While building a business website developers and site owners often choose a platform that can help to enhance the site visibility and at the same time offer features that are useful to the users.

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DotNetNuke development has various characteristics that help with SEO and optimizes the website for enhanced visibility. DNN is a leading open source web content platform built in the Microsoft ecosystem.

It is used to create professional looking and easy to use commercial sites, community portals, social intranets or partner extranets. DNN integration can help to improve the website SEO in various ways. Let’s take a look at it in details:

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Customizing The Meta Data and The Page TitlesWhen it comes to ranking a website in the search engines, there are various key fields that are used in the ranking algorithms like page title that is the text, which can be seen in the title bar of the browser, H tags which are the H1/H2/H3 tags that denote the headers in the content, meta description that is the description used to describe your page to the search engines.

Keeping the length of the page title to about 70 characters helps it to get displayed in the SERP. The page description should also be kept under 150 characters as it increases the chance of displaying it properly in the SERP.

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The URL Structure

URLs play a vital role in SEO and can be used to link the site from an email, social media posts or simply from another blog post. Paying great attention to links is very important for SEO. Search engines usually prefer a unique URL linking to a unique piece of content and this means that only one URL per page can be used.

Using more than one URL for a piece of content reflects duplicate content to the search engines. You have to choose the most appropriate URL for the page to attain a higher ranking. Luckily in DNN development , elimination of duplicate content happens automatically for you and the system knows which the correct URL for the page is.

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Canonical TagsThe canonical link is a way to inform the search engines that the page may be available under a separate URL and it is commonly known as the canonical tag because of the HTML tag used in its creation. These are very useful if changes in the URL modify the content of the page.

DNN integration shows canonical tags in various ways and in case if you have multiple domain names in use for a single site then it is a good option to specify the primary domain by using the tag. You can use the tags of individual pages by adding one to the Page Settings. DotNetNuke development fully supports canonical tags.

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XML Sitemap Creation An XML sitemap is a structured file that contains a list of all the pages available publicly on the site that the search engines can read and index. Search engine sitemaps are not visible to the visitors, but they are read by the search engine robots while indexing the site. It provides a fast means to understand the structure of the site.

Creating an XML sitemap using DNN software development is easy as it comes with dynamic sitemap that is created by reading the current structure of the website. The priority of the pages can easily be set and when you want to install content modules to develop the functionality of the site, then they have the capacity to contribute entries to the sitemap also.

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Thus, in a nutshell, it can be said that using DNN maximizes the chance of higher ranking and increased traffic to your website and provides a clear path to optimize the way to success.

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INDIA OFFICEIDS Logic Pvt LtdD-40, Sector-6, Noida 201301, INDIA+91 120 423 5665Website : www.idslogic.com

UK OFFICEIDS Logic UK LtdRegus City West, Building 3,City West Business ParkGelderd Road, Leeds,LS12 6LN, UK(0)113 815 0160Website : www.idslogic.com

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