how did you mind your own noodles?

How did you mind your own

noodles?The Word of Mouse Marketing of the video

“Mind Your Own Noodles”

ObjectivesTo promote our video to our families, friends, and network

To make our audience watch the video and react on it

To ask help from our friends and network to spread the video to their friends

Key Message

“Mind your own noodles! Please watch this video and help us spread the link!”

Strategies and Tactics

• Facebook• Yahoo Messenger• Yahoo Groups• Twitter• Myspace• Friendster

By broadcasting:


• Yahoo Mail• Facebook• Yahoo Messenger• Twitter• Myspace• Plurk

By individual messaging:


•Yahoo Messenger•Facebook•Twitter•Myspace

By Networking:

Measures of Effectiveness

Video Views

Sentiment Analysis

Audience Engagement

ResultsVideo Views

Results

14%

14%

28%7%

7%

10%

14%

7%

Sentiment Analysis

"Kulet"CuteFunnyNice"Galing"Love the BGMLikeLoveCool

ResultsSentiment Analysis

Results

Day 1 Day 2 Day 3 Day 4 Day 5

227

176

88

120

48

Audience Engagement

how did you mind your own noodles?

Education