how did i get here? a composite story of ux vp's
DESCRIPTION
The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies.This was originally presented at the MXConference in 2012.TRANSCRIPT
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How Did I Get Here?And where are we going?
Ian Swinson | Salesforce.com - Senior Director, User Experience | @iswinson
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Screws: 11Titanium: 4”Percocet: Lots
Broken Clavicle
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Remedy Coffee / Cup of coffeeUX VP
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Transition, responsibilities, insights and advice
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...in a hierarchy every employee tends
to rise to his level of incompetence.
The Peter Principle
Dr. Laurence J. Peter and Raymond Hullin, 1969
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Who did we talk to?
Peter MerholzVP, User ExperienceInflection
Sara OrtloffVP, User Experience,Insights & AnalyticsWalmart.com
Catherine CourageVP, Product DesignCitrix
Rochelle KingVP, User Experience &Product ServicesNetflix
Michael ArentVP, User ExperienceSAP / Business Objects
Kaaren HansonVP, Design InnovationIntuit
Sarah BellrichardSVP, User ExperienceResearch & DesignWells Fargo
Mark McCormickSVP, Customer ExperienceWells Fargo
Arnie LundPrincipal UX LeadMicrosoft
Tom TullisVP, User ExperienceFidelity Investments
Matt HollowayVP, User ExperienceDesignShutterfly
Larry TeslerVP, User Experienceformerly Amazon.com
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543
Finding the Participants
MeMe
Co-workers Acquaintances LinkedIn
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99
21
Geographically Speaking
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How many are authors?
Arnie Lund Catherine Courage Tom Tullis Michael Arent
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2.5+ million2.5+ million140
Company Size
Inflection Walmart.com
Whoa!
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60 days
Time in the Role
19 years
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Career PathFor example: Interaction Design to Management
Associate
Staff
Senior
Lead
Principal
Architect
PrincipalArchitect
Chief DesignOfficer
Manager
SeniorManager
Director
SeniorDirector
Vice President
??
This is a big deal!Or...is it? SVP
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Skills TransitionFrom individual contributor to management
ManagementDesign/Research
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Skills TransitionFrom production level work to conceptual work
Concept
Design/Research Production
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Skills TransitionFrom production to concept...to strategic work
Concept
Design/Research Production
Strategy
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Skills TransitionFrom hands on work to management PLUS strategy
VP Starts Somewhere Around Here
Strategy
ManagementDesign/Research
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Let’s hear from some UX VPs
Enough preamble?
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Preparing > Transitioning > Performing
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Preparing Videohttp://youtu.be/jH6KqKQ5IrE
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Preparing
Goals
Start small & expand
Get a mentor
And most importanty...ask
yourself, “Is this for you?
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Transitioning Videohttp://youtu.be/ZBhqQRnZ4oY
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Transitioning
Be selfless
Let go - Trust your people
Stay connected to your craft
Design can be meta
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Performing Videohttp://youtu.be/v5vICNnBgug
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Performing
Listen & learn
Translate
Facilitate
Process & people
Strategy & tactics
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Career PathFor example: Interaction Design to Management
Associate
Staff
Senior
Lead
Principal
Architect
PrincipalArchitect
Chief DesignOfficer
Manager
SeniorManager
Director
SeniorDirector
Vice President
??
This is a big deal!Or...is it?
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...in a hierarchy every employee tends
to rise to his level of incompetence.
The Peter Principle
Dr. Laurence J. Peter and Raymond Hullin, 1969
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In a hierarchy every employee should
rise to the level of their passion.
The Arnie Principle
Arnie Lund, 2012
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How Will You Get There?
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Thank You!
All the participants
Peter Merholz
Chelsey Glasson!
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Notes & Reminders
Stay tuned to UX Magazine
Follow @salesforceux for updates
Follow us @iswinson and @chelseyglasson
We are hiring!