how dare you not be awesome?
DESCRIPTION
Powerpoint deck that backed my 2009 opening keynote at BlogWorldExpoTRANSCRIPT
How DARE you!!??*
*Not be awesome?
Self-doubt is actually
kinda Selfish
(You’re cheating us!)
Mentoring, unpacked.
Fear is a terrible motivator.
Love Matters. Love Lasts.
Photo Credit: (cc) prakhar on flickr.com
[The Awesomeness Manifesto]
Four Pillars of Awesomeness…
• Ethical Production• Insanely Great Stuff• Love• Thick Value
http://blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html
Awesome is NOT a Private
Streetcc: moonlightbulb
Photo Credit: (cc) moonlightbulb on flickr.com
Challenge and Inspire
• product of a creator’s passion
• novel and non-obvious, evoking surprise and delight
• something about them perfectly reflects the essence of (their) creation
@awesomefound
Team Awesome
Photo Credit: (cc) matski_98 on flickr.com
#crushit.
Think Big
Awesome Anything
cc: stallio
Photo Credit: (cc) stallio on flickr.com
How?
What’s Your Superpower?
[Four leaf clover]
Photo Credit: (cc) cygnus921 on flickr.com
• Maximize Chance Opportunities
• Listen to Lucky Hunches
• Expect Good Fortune
• Turn Bad Luck to Good
Believe.
“learn to not be afraid of who you actually are.”
http://pistachio.posterous.com/lauras-rules-0
1. be kind and fair to
everyone.
2. don't worry whether or
not anyone likes you.
3. help people.
4. ask.
5. act. (get excited and
share it)
http://pistachio.posterous.com/lauras-rules-0
laura’s rules6. love yourself.
7. love others. (try radical
forgiveness)
8. gratitude for everything.
9. hope is your only hope.
(and fear is your only worry)
10. be present.
“Only connect.’
-E. M. Forrester
(You KNEW Twitter’d be in
here somewhere!)
What Are You Doing?
On-Ramp
Photo Credit: (cc) stallio on flickr.com
“Use it Where You
Think Best”
-IBM ThinkPad Commercials
The User Multiface
browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs •
widgets • desktop • iPhone • Blackberry • clients • websites •
subscriptions • listening tools • blog tools • plugins • visualizations •
mainstream integrations
What can I do with it?
http://twitpic.com/135xa
How to build awesome with Twitter…
Listen.Learn.Care.Serve.
You’re not alone
anymore.
Surround yourself with inspiring people
[HORIZON]
Photo Credit: (cc) dominicspics on flickr.com
Be UsefulTurn it inside-out
Curate and produce value
Connect
Become Happier
•Transparency & Values
•Reframing Reality
•Helping Others
•Gratitude
http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person
Be Uniquely YOU.
Talk about your passions
Twitter Campaigns?
not so much.
Twitter literacy
How Best to Approach?
Find/cultivate examples of
• Excellence
• Authenticity
• Engagement
Then, eExperiment - What works for you?
Manners 101• Dress nicely
– Background graphic, avatar
• Introduce yourself– Fill out profile completely– Mention your Twitter on your site
• Be a good conversationalist– Listen, respond– Contribute relevant, useful material
Climbed Denali
Twitter App Developer
Eagle Scout
Team
Homepage screenshot
Influence (was)
Attracting attention to yourself
Influence (is)
Providing attention and value to others
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Markets are Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Photo Credit: (cc) matrianklw on flickr.com
Value.visibility
relevance
relationships
social capital
community
ideas
trust
research
marketing
networking
customer
service
traffic
news
sales
SEO
ExternallyCustomer service
Market awareness
News
Innovation
Understanding
Extending reach
Relationships
Branding
Direct sales
SEO
Driving traffic
Networking
InternallySales Teams
Event Planning
Project Status
News
Coordination
Interface
Decentralized teams
Employee Support
Mentoring
Problem-solving
Purely Social