TIME Inc Digital Editions Taking TIME & LIFE Topical Content and

Publishing in a New Medium

3/9/11

How creating an eBook on BiblioCrunch is easier than baking cupcakes

By Miral Sattar

@miralsattar | @bibliocrunch

BiblioCrunch.com

miral@bibliocrunch.com

TIME Inc Digital Editions Taking TIME & LIFE Topical Content and

Publishing in a New Medium

3/9/11

My Quest Left my full-time job at TIME to create my own

digital publishing platform

TIME Inc Digital Editions Taking TIME & LIFE Topical Content and

Publishing in a New Medium

3/9/11

eBook Trends Royal Wedding vs. Osama Bin Laden

Readers were buying eBooks as huge news events unraveled

TIME Inc Digital Editions

We have the archive content & the staff Why not publish in a new medium?

Why not TIME? Leverage existing content

EBOOKS!

TIME Inc Digital Editions Taking TIME & LIFE Topical Content and

Publishing in a New Medium

3/9/11

Experimented with prototypes Ate a lot of cupcakes

Magnolia  Bakery  is  right  across  the  street!  

Taking TIME & LIFE Topical Content and Publishing in a New Medium

3/9/11

Manually created eBooks & ate $4 cupcakes

I created travel books (Dubai Travel Guide, Foursquare, Launch a map, launch Trip Advisor & read reviews, and read a little bit of history right from the ebook

TIME Inc Digital Editions Taking TIME & LIFE Topical Content and

Publishing in a New Medium

3/9/11

Pitched the ideas to my bosses

They loved the idea we started working on a few more prototypes

TIME Inc Digital Editions Taking TIME & LIFE Topical Content and

Publishing in a New Medium

3/9/11

Complacency

$$$ It’s All About the Money $$$$

We  didn’t  have  a  budget  for  eBooks  S6ll  focused  on  adver6sing  (the  old  way)    

TIME Inc Digital Editions

There are as many ways to create an eBook as there are to bake a cupcake

eBook Publishing Tools Cupcake Baking Tools

It’s a messy process

eBooks Cupcakes

Getting to the final product: Painful!

Epub export Add cover,

TOC Kindle Export

Conversion Baking

Getting to a final product involves

Epub export Add cover, TOC

Kindle Export

Editing & Designing Decorating

There HAD to be an easier way It can’t be this complicated to create an eBook!

So I set out to make publishing an eBook easier than baking cupcakes

I wanted to have my cake and eat it too

  In the meantime, I pitched to the Time Inc executives where we'd sit around in meetings

 Theory, theory, yeah yeah, problem problem, resources, resources

Time Travel City Guides

Pitched to Time Inc executives

• I couldn’t find anything that met my needs

• No one click easy way that existed

• Tried to bake more cupcakes

Publishing smoothly: DISASTER!

So I developed a set of tools

•  Write once, publish anywhere

•  Into any format, any eReader

•  In the clouds

•  Incorporate community

I said goodbye to TIME And goodbye to the Magnolia across the street

Baking good cupcakes can take hours

You can create a BiblioCrunch.com ebook within minutes

Writing eBooks is super easy Go online, write chapters or create a virtual storefront

Commission a designer or editor

Need editing? Need a cover? Go to our

community and commission a designer

or an editor

Voila! Publish!

Try it! Create an eBook on the fly •  100’s of authors, designers, editors on the platform and growing

•  All you need is your brain, your laptop, and a WiFi connection

•  Still can’t make a good batch of cupcakes