how consumers shop for electronics (google insights)

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3 Key findings: 1) The Internet is the primary source of information for electronics shoppers. 2) Online research drives both online and in-store purchases. 3) Online and in-store electronics shoppers purchase from different types of retailers

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Page 1: How Consumers Shop for Electronics (Google Insights)

Google Confidential and Proprietary

Page 2: How Consumers Shop for Electronics (Google Insights)

Google Confidential and Proprietary

Page 3: How Consumers Shop for Electronics (Google Insights)

Google Confidential and Proprietary

Page 4: How Consumers Shop for Electronics (Google Insights)

Google Confidential and Proprietary

Page 5: How Consumers Shop for Electronics (Google Insights)

Google Confidential and Proprietary

Page 6: How Consumers Shop for Electronics (Google Insights)

Google Confidential and Proprietary

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