how connected have we become
DESCRIPTION
This is a deck I used for the first class of the semester. The class is called All Things Digital at the mSchool at Loyola Marymount University. The purpose was to spark conversation with the students - and believe me - it did!TRANSCRIPT
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How Connected Have We Become?
Michael WeissAdjunct ProfessorJanuary 16, 2013
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What’s the first thing you do in the morning?
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85% of Americans have a cell phone
*PEW
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45% have a smart phone*PEW
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45% have a smart phone*PEW
25% have a tablet
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45% have a smart phone*PEW
25% have a tablet61% have a laptop
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45% have a smart phone*PEW
25% have a tablet61% have a laptop
18% have an ebook reader
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Americans are Connected
* MIT senseable city lab
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Community Redefined
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Would You Rather Call or Text?
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How Many Texts Per Day?
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Technology goes beyond the phone
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One of Six People In The World Is On Facebook
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Average User Has 130 Friends
23% of Users Check Their Account 5+ Times A Day
250 Million Photos Uploaded Every Day
17 billion location-tagged posts and check-ins logged.
488 million users regularly use Facebook mobile.
85% of women are annoyed by their friends on Facebook.
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77% of B2C companies
& 43% of B2B companies acquired
customers from Facebook
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In 2011 there were 7.5 million kids under the age of 13 on Facebook
*Consumer Reports
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5 million were under 10*Consumer Reports
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There are 175 million tweets sent from Twitter every day.
Since the dawn of Twitter, there's been a total of 163 billion tweets.
56% of customer tweets to companies are being ignored.
1 million accounts are everyday.
The most followed brand on Twitter is YouTube with 19 million followers.
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34% of marketers
have generated leads using Twitter.
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What About TV?
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The percent of DVR usage has grown fivefold from a mere 1.6% in 2006 to almost 8% in 2011.
*Neilsen 2012
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Leading the trend in DVR usage are females 18-54,
who allot almost 10% of their TV viewing time to a
DVR.
*Neilsen 2012
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*Neilsen 2012
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What Would You Do If You Lost Power?