how computer reseller news (crn) segments the u.s. it channel (slides)
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http://ITChannelPubs.com SUMMARY SLIDES: Learn how CRN (Computer Reseller News) classifies the various business model segments of the U.S. IT channel in 16 distinct market segments. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.TRANSCRIPT
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How Computer
Reseller News (CRN)
Segments the
U.S. IT Channel
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Segmentation is a
Very Powerful Tool
in Any Kind of
Market Research
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When it Comes
to the Various
Segments of the
North American
IT Channel,
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There are Very Few
Organizations that
Understand this
Fragmentation
Quite as Well
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As Computer
Reseller News
(U.S. Edition)
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In Both a Recent
CRN Subscriber
Survey, as Well as
on the CRN Free
Subscription Form,
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You’ll See a
Relatively Similar,
Although Not
Identical,
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List of Ways to
Classify the
Various Business
Models of the
IT Channel:
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3. Direct Market
Reseller (DMR)
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7. Managed
Services
Provider (MSP)
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9. Software
Developer/ISV
(Independent
Software
Vendor)
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11. Systems
Builder/White
Box Assembler
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14. Tele-
communications
Service Provider
(TSP)
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Computer Reseller
News (CRN) is
Actually Published
Independently
Under the Same
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Publication/Brand
Name in Several
Other Countries
Besides the U.S.,
Including CRN UK,
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Few Still Refer to
Computer Reseller
News as
“Computer
Reseller News”
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Most Now Know
the Award-Winning
IT Trade Publication
by its Acronym:
CRN
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Which of These
16 Business Model
Segments of the
IT Channel
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Please Share
Your Thoughts
in the Comments
Area Below
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Top 8 IT Channel
Trade Publications
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