how color affects communication
TRANSCRIPT
![Page 1: How Color Affects Communication](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a854c01a28ab42168b45f1/html5/thumbnails/1.jpg)
“How Color Affects
Communication”
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Communication
WHY it is important to have a good communication?
Because 70% of our communication efforts are:MisunderstoodMisinterpretedRejectedDistorted orNot heard
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HOW to have a good communication?
By improving the communication skills and knowing the features of an effective
communication
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WHAT are the characteristics of an effective communication?
Courtesy
Reliability
Clearness
enjoyable
Acceptance
Conciseness
Correct timing
Concreteness
Consideration
Receptiveness
Completeness
Easy to remember
Motivate the audience
Noticing the cross cultural communication features
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Courtesy
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Reliability
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Clearness
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enjoyable
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Acceptance
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Conciseness
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Correct timing
![Page 14: How Color Affects Communication](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a854c01a28ab42168b45f1/html5/thumbnails/14.jpg)
Completeness
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WHERE communication is important?
• Danger• Business• Views and Ideas• Relationship• Friendship• …
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Hue: Another name for color
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Tint: Color + White
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Tone: Color + Gray
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Shade: Color + Black
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Value: The lightness or darkness of a color
Saturation: The purity of a color
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There are 12 hues, Any other color is a tint, tone or shade of one of these hues, unless it is a neutral.
Kinds of colors:
Primary: Red, Blue, Yellow
Secondary: Orange, Green, Violet
Tertiary: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet
Neutrals: Black, White, Gray
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Color Schemes:Monochromatic
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Complementary
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Triadic
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Split Complementary
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Achromatic
![Page 34: How Color Affects Communication](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a854c01a28ab42168b45f1/html5/thumbnails/34.jpg)
kw
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Analogous
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Full Spectrum
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Color Temperature:
Warm Colors: red, orange, yellow
Cold Colors: Blue, Green, Violet
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Psychology of colors
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COLOR associations is a very important factor in visual communication.
COLOR symbolism can vary dramatically between cultures.
By choosing right COLOR for your product you can increase your sales
In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same COLOR may suggest danger
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RED
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Red:
EnergyLove
Action
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ORANGE
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Orange:Activity
Life
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Orange Logos:
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YELLOW
![Page 50: How Color Affects Communication](https://reader030.vdocuments.mx/reader030/viewer/2022032616/55a854c01a28ab42168b45f1/html5/thumbnails/50.jpg)
Yellow:Mind
IntellectHappiness
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GREEN
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Green:BalanceFreshnessGrowth
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Green Logos:
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BLUE
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Blue:TrustResponsibility
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Blue Logos:
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VIOLET
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Violet:ImaginationSpirituality
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Hamed Rezayat