how clickmechanic grew conversions by 20% with kissmetrics
TRANSCRIPT
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Agenda
• Who is Kissmetrics?
• Challenges that ClickMechanic, a marketplace site, encountered
• How analytics helped ClickMechanic: 1. understand customer behavior2. keep acquisition costs low and margins high3. measure the lifetime value of each user
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WATCH WEBINAR RECORDING NOW
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Table of contents
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Kissmetrics: Analytics to optimize your marketing
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General Guidelines on How to Use
Template Essentials
Bullet Point Three
Please do not use bullet points here. Just do subcopy, and you can break it up with paragraph breaks.
Like this. It looks much better this way.
If you want to make bullet points, please continue to use this font style at least.
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ClickMechanic helps you find and book a mechanic online
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Monitor your entire conversion funnel
Online conversions In-person purchases
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Fast, powerful and automated reporting ensures ClickMechanic stays healthy
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Keep acquisition costs low and margins high
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Measuring the lifetime value of customers with the right metrics
Sample metrics that we look at:
Revenue● Placed booking● Individual channel bookings● Completed booking● CVR● Average order value ● Retention● Lifetime Value
Acquisition Cost● Cost● individual channel CPAs● Blended CPA
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Words of wisdom
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LOG IN WITH GOOGLE
Start Your Free Kissmetrics Trial
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